Product PR Manager

vor 4 Wochen

Frankfurt am Main, Hessen, Deutschland Kia Europe Vollzeit

Product PR Manager Job Description

We are seeking a highly skilled Product PR Manager to join our team at Kia Europe. As a key member of our Marketing Department, you will be responsible for developing and implementing a Product PR master plan that aligns with our company's vision and goals.

Key Responsibilities:

  • Develop and execute a comprehensive Product PR strategy that showcases our products and services to the European market.
  • Work closely with our PR & Events teams to ensure seamless coordination and execution of all Product PR projects.
  • Collaborate with our Product and Technical Center colleagues to ensure all media materials are current and up-to-date.
  • Manage relationships with group corporations and communicate with Kia EU markets to ensure unbiased planning and quality products.
  • Provide media product workarounds as needed for journalist handovers and respond to inquiries regarding product and technical questions in a timely manner.
  • Design Press visit framework and manage requests from markets for media visits to the factory.
  • Ensure the communication of important topics such as required car preparation, handling and embargoes are timely communicated.
  • Work with Manager, Events to thoroughly brief agencies as appropriate (Event leads).
  • Support Marketing Department with Product guideline & overall launch plan updates via the Strategic Marketing Team.
  • Support presentations to the media: take ownership & preparation of required materials.
  • Support in spokespersons media training (Product).
  • Support Senior Manager PR in maintaining the yearly PR Masterplan of all Product & PBV related projects (incl. annual business planning & budget).
  • Coordination of the Media Monitoring Services. Use output to make evaluations + set KPIs for local Country PR outputs with regards to Product.

Requirements:

  • Masters/ Bachelors. Ideally PR/ Communications
  • Valid and clean driver's license
  • Proven successful career (6 years+) in product PR.
  • Experience within a PR agency on Product PR desired.
  • Established relationships with automotive media.
  • Experienced manager with leadership & budget skill.
  • Fluent in English, additional EU languages is a plus.
  • Good computer skills (MS-Office), Excel & PowerPoint.
  • Able to present automotive topics confidently.
  • Exceptional interpersonal skills and capacity for leading teamwork, strong motivator & values alignment.
  • Self-confident, positive, flexible, and adaptable to a multicultural and quick developing environment.
  • Ability to work without direct supervision, problem solving and prioritizing.
  • Willingness for frequent business trips

About Kia Europe

Kia Europe is the European sales and manufacturing arm of Kia Corporation. From our headquarters in Frankfurt, Germany, we lead 39 markets across Europe and the Caucasus, employing more than 5,500 persons, including about 3,500 blue collar workers in our state of the art car plant in Zilina, Slovakia.

Our headquarter is home to 37 different nationalities and this diversity is truly inspiring This means that every day at Kia is an opportunity to learn something new and to grow personally and professionally. The mix of ambitious and dynamic employees from all over the world is the fuel to our success. Do you have what it takes to join our team? We are looking forward to getting to know you

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