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Digital Marketing Performance Specialist
vor 2 Monaten
We are a dynamic digital startup with a passion for creating positive change in society. Our platform, nebenan.de, enables people to connect and support each other in daily life, making neighborhoods feel like communities.
Job DescriptionWe are seeking an experienced Digital Marketing Performance Specialist to join our team. As a key member of our marketing department, you will be responsible for driving the success of our paid social media campaigns on Meta (Facebook, Instagram) and ensuring their efficient tracking.
Main Responsibilities- Take ownership of the Meta Ads channel and tracking topics within the marketing team
- Implement, analyze, optimize, and track paid social media campaigns on Meta (Facebook, Instagram)
- Set up, manage, and troubleshoot Google Tag Manager (GTM) tags and build conversion analysis funnels
- Investigate and troubleshoot campaign tracking issues and set up tracking for new campaigns to ensure accurate performance measurement
- Analyze campaign performance, identify trends and anomalies, and optimize existing campaigns and plan new ones
- Work closely with other teams to ensure campaign tracking and coordinate with tech and data teams on required infrastructure
- At least 4 years of experience as a Performance Marketing Manager or partly as a Data Analyst, ideally in a digital environment
- Proficient in performance marketing metrics and KPIs and understanding how they are measured
- Excellent analytical skills and ability to use data to derive actionable insights
- Strong project management and organizational skills
- Team-oriented and communication-skilled personality
- Fluency in English and good command of German
This is a challenging and rewarding role that requires a strong analytical mindset, excellent communication skills, and a passion for digital marketing. If you are a motivated and results-driven individual who thrives in a fast-paced startup environment, we encourage you to apply.
What We Offer- A competitive salary of €60,000 - €80,000 per year, depending on experience
- A meaningful job that contributes to positive change in society
- Abwechslungsreiche Arbeit in einem digitalen Startup-Umfeld mit gemeinnützigem Fokus und einem vielfältigen Partner:innennetzwerk aus allen Sektoren
- Flexible working hours and the possibility to work remote
- A workspace in Berlin-Kreuzberg and regular events such as lunch & learn / yoga / back courses
