Email Marketing Specialist

vor 3 Wochen

Munich, Bayern, Deutschland DTC Jobs Vollzeit
Email Marketing Manager Job Description

We're seeking a skilled Email Marketing Manager to join our team at DTC Jobs. As a key member of our team, you'll be responsible for developing and executing end-to-end email marketing campaigns to promote products, drive engagement, and increase sales.

Responsibilities:
  • Design and implement email marketing strategies to achieve business objectives.
  • Create and manage email content, including subject lines, email copy, and visual elements.
  • Segment email lists and tailor messaging for different customer audiences.
  • Conduct A/B testing to refine email content and improve open rates, click-through rates, and conversions.
  • Analyze performance metrics and provide insights and recommendations for campaign optimization.
  • Collaborate with content and design teams to ensure email visuals and copy are aligned with brand voice and objectives.
  • Ensure compliance with email marketing laws and regulations.
  • Manage and grow the email subscriber base through targeted acquisition strategies.
  • Stay up-to-date with industry trends, tools, and best practices to improve email campaign performance.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in email marketing, preferably in a DTC or e-commerce environment.
  • Proficiency with email marketing platforms and CRM tools.
  • Strong understanding of email segmentation, deliverability, and list management.
  • Experience with A/B testing and data-driven decision-making.
  • Excellent written communication and copywriting skills.
  • Knowledge of HTML/CSS for email is a plus.
  • Strong analytical skills, with experience in email campaign reporting and optimization.
  • Ability to work collaboratively in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits:

- Access to a network of +200 DTC brands, providing exposure to state-of-the-art strategies and processes.

- Verification of companies to ensure they are ready for a hire and can provide secure and legitimate opportunities.

- Secure payment arrangements to protect against scams.

- Direct talent matching to cut down the lengthy job hunting process.

- Community and networking opportunities for continued growth and success.

- Retention program to ensure long-term relationships with clients.

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