Email Marketing Specialist

vor 3 Wochen

Munich, Bayern, Deutschland DTC Jobs Vollzeit
Job Title: Email Marketing Manager

We are seeking an experienced Email Marketing Manager to join our team at DTCjob.com. As a key member of our marketing team, you will be responsible for developing and executing end-to-end email marketing campaigns to promote products, drive engagement, and increase sales.

Responsibilities:
  • Design and implement email marketing strategies to achieve business objectives.
  • Develop and execute email campaigns, including drip campaigns, transactional emails, and promotions.
  • Segment email lists and tailor messaging for different customer audiences.
  • Conduct A/B tests to refine email content, subject lines, and sending times to improve open rates, CTR, and conversions.
  • Analyze performance metrics (open rates, click-through rates, conversion rates) and provide insights and recommendations for campaign optimization.
  • Collaborate with content and design teams to ensure email visuals and copy are aligned with brand voice and objectives.
  • Ensure compliance with email marketing laws, including GDPR and CAN-SPAM regulations.
  • Manage and grow the email subscriber base through targeted acquisition strategies.
  • Stay up-to-date with industry trends, tools, and best practices to improve email campaign performance.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in email marketing, preferably in a DTC or e-commerce environment.
  • Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, or HubSpot) and CRM tools.
  • Strong understanding of email segmentation, deliverability, and list management.
  • Experience with A/B testing and data-driven decision-making.
  • Excellent written communication and copywriting skills.
  • Knowledge of HTML/CSS for email is a plus.
  • Strong analytical skills, with experience in email campaign reporting and optimization.
  • Ability to work collaboratively in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits:

We offer a unique opportunity to work with a network of +200 DTC brands, providing exposure to state-of-the-art strategies, tactics, and processes in the DTC space. Our verified companies ensure secure and legitimate opportunities, and our direct talent matching process cuts down the lengthy process of hunting for a job. Join our community and gain access to limitless networking opportunities and a retention program to ensure your long-term success in the DTC world.

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