Senior Content Writer
vor 1 Tag
At elopage, we're looking for a talented Senior Content Writer to join our Marketing team. As a key partner to our acquisition and lifecycle teams, you'll play a central role in shaping the way elopage and its products are received by our audience.
Responsibilities:
- Develop and execute our content strategy for landing pages and ensure alignment with our business objectives by creating compelling content and copy that engages with our B2B persona.
- Collaborate with internal stakeholders from sales, product, and other teams to translate our technology and products as well as complex topics to simple, yet compelling stories.
- Write crisp copy, in German, covering different formats across all our owned, earned, and paid channels including ads, landing pages, website, social media, emails, and blog.
- Tailor messaging & storytelling for B2B audiences. Understand the unique needs and pain points of our clients, and infuse this understanding into the copy which showcases how elopage's products address the challenges faced by businesses.
- Be the main key player in the acquisition initiatives, and closely collaborate with our Performance Marketing agency to write engaging and targeted copy that aims to generate leads and convert them into customers.
- Optimize conversion-focused content: Implement A/B testing strategies aimed at boosting conversions and continuously analyze performance metrics to adjust copy on the website & campaigns.
- Raise the maturity of our existing content by delivering best-in-class copy and information to increase our positioning as pioneers in the market.
- Brainstorm and develop content ideas supporting the bigger message and connecting the dots to promote our brand.
Requirements:
- You are a native German speaker with excellent communication skills (both written and verbal), a strong grasp of spelling, and grammar, and a very strong attention to detail.
- You have 5+ years of experience creating content and copy as part of marketing teams, ideally operating in the B2B space.
- You can provide solid examples of your work in writing for fintechs, software, or other technological companies and a good understanding of Growth and Marketing.
- You have a portfolio that demonstrates high-quality content for marketing, sales, and product teams that customers like.
- Demonstrated talent for script writing and user-generated content as well as concepting and/or planning social media content is a plus.
- Strong creative thinking combined with a strategic mindset to effectively position our products in the market.
- You know how to work independently in an agile and creative environment while enjoying collaborating with your colleagues.
- You are highly organized, have a successful track record of project delivery, and pay high attention to detail to ensure flawless quality.
Benefits:
- Paid Time Off - 30 vacation days.
- A competitive salary.
- A personal Training & Development budget of € 1,500 per year.
- Responsibility and trust from day 1.
- Individual coaching and further training to support you in your development.
- A free BVG ticket.
- Employee discounts at numerous companies (at the gym or in online stores).
- Pension Program with company match.
- A Culture of equity and Inclusion where you are appreciated for the person you are.
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