Category Manager

vor 4 Wochen


Wiesbaden, Hessen, Deutschland Abbott Vollzeit
The Opportunity

We are seeking a highly skilled Category Manager to join our team at Abbott Diabetes Care in Wiesbaden, Germany. As a key member of our Commercial Excellence team, you will be responsible for developing and executing marketing and communication strategies to drive sales and brand equity goals.

Your Key Responsibilities:
  • Lead the development and execution of marketing and communication strategies and programs with a focus on strategic growth objectives associated with Primary Care Physicians (PCPs).
  • Develop and maintain a deep understanding of the PCP segment, their needs, pain points, preferences, motivations, and the content, channels, and marketing programs that build connection and drive engagement.
  • Drive capability and execution excellence in Sales Force (e-)detailing strategies, messaging, and call flow executions to ensure consistency in communication, achieve message pull-through, and break prescription barriers.
  • Drive process excellence in Sales Force Enablement and engagement, including coordinating, professionalizing, and deploying a drumbeat of regular sales cycle meetings.
  • Lead the development and implementation of omnichannel marketing strategies, programs, and tactics, including integrated multi-platform, multi-channel marketing programs and campaigns.
  • Manage relevant Health Care Agencies and budget to ensure delivery of projects on time and in quality.
  • Own in-market success of PCP collateral and campaigns to change script/recommendation behavior, including tracking and gathering stakeholder feedback.
Your Qualifications:
  • Post-graduate qualification in Professional Marketing/Medical or MBA.
  • Min. 5 years of HCP Marketing experience in a pharmaceutical, RX-driven environment working with exposure to various HCP stakeholders, Sales & Agencies.
  • Significant experience in working with Primary Care Physicians as well as detailing of RX-driven product/scientific concepts for mass adoption.
  • Experience with Sales Force steering and trainings/deployments.
  • Public speaking experience and fluent in spoken and written English.
  • Track record in PCP marketing campaigns development and execution with strong performance and strong Project Management skills.
  • Experience with successful (digital) detailing strategies and Sales Force enablement processes/tools.
  • Experience with Veeva CRM or equivalent tools.

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