Product Marketing Specialist

vor 2 Wochen

Wiesbaden, Hessen, Deutschland Seibert Media GmbH Vollzeit
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Seibert Media GmbH. As a key member of our product marketing function, you will play a crucial role in shaping the market strategy for our Jira and Confluence apps.

Key Responsibilities
  • Product Strategy: Collaborate with our Product Owner and product team to inform the product roadmap with market insights, conduct customer and market research to identify key consumer segments, and develop product positioning, value propositions, and messaging that resonates with our target audience.
  • GTM Strategy: Define go-to-market strategies for our Jira and Confluence apps, plan and execute marketing campaigns, and analyze their effectiveness in collaboration with our RevOps team.
  • Sales Enablement: Create and maintain sales enablement materials, collaborate with sales and partner management for event participation, and develop demo presentations.
Requirements
  • Proven experience in a product marketing function in a SaaS company, preferably B2B.
  • Familiarity with technical products and their marketing to technical audiences.
  • Experience in launching new products or features, developing positioning, pricing, sales channels, and promotion strategies.
  • Excellent team communication skills and strong analytical skills with the ability to make data-driven decisions.
What We Offer

We are looking for a talented individual who is passionate about product marketing and has a strong understanding of the SaaS industry. If you are a strategic thinker with excellent communication skills and a proven track record in product marketing, we encourage you to apply.

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