Aktuelle Jobs im Zusammenhang mit Product Marketing Manager - Erlangen, Bayern - Elektrobit


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  • Erlangen, Bayern, Deutschland Siemens AG Vollzeit

    Join Our Team as a Product Lifecycle ManagerWe are seeking a skilled Product Lifecycle Manager to join our team at Siemens AG. As a key member of our organization, you will be responsible for developing and guiding product families through all phases of the product lifecycle.Key Responsibilities:Analyze market requirements and identify buying decision...

Product Marketing Manager

vor 2 Monaten


Erlangen, Bayern, Deutschland Elektrobit Vollzeit

About Us

Elektrobit is a leading provider of automotive software solutions, dedicated to shaping the future of mobility. With over 35 years of experience, we have established ourselves as a trusted partner to top automotive brands, including Audi, BMW, Daimler, Ford, GM, Volkswagen Group, Volvo, and many more.

Our Mission

We are committed to creating a world where mobility causes zero fatalities, produces low emissions, and transforms your commute into quality time. Our team of over 4000 colleagues worldwide shares a passion for automotive software and a unique team spirit that drives us towards this vision.

About the Role

We are seeking a highly skilled Product Marketing Manager to join our Solution Marketing team. As a key member of our team, you will be responsible for campaign planning and execution, lead generation and conversion, performance marketing, marketing tech, and customer feedback functions.

Key Responsibilities

  • Monitor market developments to understand our target customers and their needs and pain points.
  • Develop positioning and messaging for our innovative solutions to gain a competitive edge and feed to our communications and field marketing teams.
  • Develop meaningful sales content to enable our revenue team to target the right customers with the right set of materials for the specific stage of the buying journey.
  • Drive cross-functional collaboration with relevant stakeholders, including Marketing Communications, Product and Solution Managers, Business Development, and Sales.
  • Manage marketing agencies and vendors.

Requirements

  • Degree in Marketing, Business, or a related field; MBA is a plus.
  • Several years of product marketing experience, or a multidisciplinary background.
  • Tech-savvy talent who can translate complex tech content into effective customer-centric marketing assets.
  • Understanding of the marketing funnel and how to optimize it at each stage.
  • ROI-tracking skills and analytical capabilities to prove what is–or isn't—working.
  • Ability to work and communicate across different functions and multiple layers of organizations.
  • Fluency in English, both oral and written.

What We Offer

  • Exciting and future-oriented projects, together with best-in-class colleagues.
  • International collaborations and a multicultural and diverse team.
  • Flexible work arrangements, including mobile work, flextime, and tailored work time models.
  • Informal working environment with no dress code.
  • Opportunities for continuous learning and skill development.
  • Generously subsidized company pension plan and capital-forming benefits.