Digital Merchandising Manager
vor 4 Wochen
We are seeking a highly skilled Digital Merchandising Manager to join our Resellers Europe team. As a key member of our team, you will play a pivotal role in optimizing product performance throughout the customer journey, from initial awareness to conversion.
Key Responsibilities- Evaluate and optimize product assortments to maximize sales and profitability.
- Collaborate with cross-functional teams to ensure product offerings meet customer needs and business objectives.
- Develop and execute merchandising strategies to drive awareness and increase conversion.
- Assess and optimize key merchandising levers such as keyword research, pricing, and content.
- Manage and curate product assortments to increase customers, sales, and profitability at partner websites.
- Optimize pricing levers - MSRP, margin stack, special pricing (verticals and segments), RFQ, and volume pricing.
- Perform competitor analysis at managed resellers, identifying gaps and opportunities for improved execution.
- Conduct detailed sales analysis, prioritizing revenue growth initiatives.
- Develop and execute advertising and promotion strategies to increase revenue and market share, while managing return on ad spend and cost of acquisition.
- Monitor and adjust advertising campaigns based on performance metrics and market trends.
- Bachelor's degree in Business, Marketing, or related field.
- Minimum 5 years' experience in digital merchandising, product management, marketing/advertising management or related field.
- Strong analytical skills with experience in sales analysis, competitive analysis, and market analysis.
- Proven track record in driving revenue and market share growth.
- Proficiency in ecommerce platforms, content management systems, and merchandising tools.
- Strong understanding of customers and ability to segment.
- Experience with forecasting and connecting forecast plans to activity funnels.
- Experience with A/B testing, personalization, and segmentation techniques.
- Knowledge of SEO principles and best practices for optimizing product content.
- Experience with competitive analysis and generating competitive insights.
- Experience with advertising/promotions and understanding their impact on revenue, customer, and market share.
- Strong communication and collaboration skills, experience working with cross-functional teams.
- Experience growing revenue while managing profitability.
- Comprehensive Benefit Plan and Retirement Saving Matching.
- Competitive Vacation Policy.
- Fitness Subsidy.
- Training and Development Program.
- Paid Charity Day.
- Product Discount.
- Bonus Plan.
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