Lead Generation and Marketing Automation Specialist

vor 4 Wochen

Immenstadt im Allgäu, Bayern, Deutschland Outdooractive AG Vollzeit

In the role of Lead Generation and Marketing Automation Specialist (m/f/d), you will be an integral part of the "Platform Performance" team at our headquarters. This team is responsible for overseeing our digital B2B sales processes, lead generation, marketing automation, and comprehensive data analysis across our B2B and B2C channels.

Your New Role at Outdooractive
  • You will design, model, and coordinate tailored data-driven marketing automation strategies and processes aimed at lead generation within our sales framework.
  • Collaborating with the team, you will analyze customer behavior on our platform and derive lead campaigns for both new and existing customers to ensure both short-term and long-term success.
  • You will take charge of the architecture and quality of customer data essential for lead generation and marketing initiatives.
  • Understanding both the functional and technical aspects of key applications and processes, you will serve as the competent interface and single point of contact for internal stakeholders.
  • You will coordinate the strategic, functional, and technical implementation of projects within the application landscape, including requirements management, customization topics, change and configuration management, as well as the creation of necessary documentation for the applications and processes you oversee.
  • You will actively drive the development of our "Platform Performance" team, ensuring the growth of both professional and methodological competencies.
What Outdooractive Expects from You
  • A completed degree in Computer Science, Business Informatics, or a comparable qualification in Marketing Management.
  • Relevant professional experience in the conception and application of marketing automation and processes, with a desire to continuously improve and learn new skills.
  • Knowledge of digital project management and agile methodologies.
  • A holistic, integrative, and digital mindset, with the ability to think outside the box and solve problems effectively.
  • Strong analytical and conceptual skills.
  • A team player who is responsible, communicative, independent, detail-oriented, and capable of inspiring others.
  • Proficiency in stakeholder management, with the ability to balance differing interests and find solutions.
  • A pronounced hands-on mentality.
  • Proficient communication skills in both German and English.
What Outdooractive Offers You
  • Success: The opportunity to significantly contribute to the ongoing success of the Outdooractive platform as it expands internationally.
  • Challenge: Engaging and exciting tasks with excellent development prospects.
  • Responsibility: Extensive opportunities for shaping your work and taking ownership.
  • Training: A flexible working hours model, flat hierarchies, and an interesting career and training management.
  • Familiarization: A comprehensive onboarding process to help you get to know Outdooractive better.
  • Team Spirit: A collegial atmosphere, great employee events, and a pleasant working environment within an outdoor-oriented team.
  • Uniqueness: A unique market-leading product in a global market.
  • Location: A workplace with beautiful surroundings.
Join the Outdooractive Team

We look forward to receiving your comprehensive application documents in electronic form, including your earliest possible start date and salary expectations.

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