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Senior Insights Specialist

vor 2 Monaten


Mülheim, Nordrhein-Westfalen, Deutschland Teads Vollzeit
About the Role

We are seeking a highly skilled and experienced Insights and Measurement Expert to join our team at Teads. As a key member of our Global Insights & Measurement Team, you will play a critical role in supporting the German market with local insights, project managing client studies, and presenting results to clients.

Key Responsibilities
  • Support the German market with local insights in response to client needs, project managing client studies, and presenting results to clients.
  • Supervise the work of junior team members in the German insights and measurement organisation as appropriate.
  • Manage German insight and measurement plans, including proving that advertising on Teads drives meaningful outcomes to our clients, sourcing and scoping new measurement approaches, and representing the needs of the German market at Industry and client events.
  • Develop consumer and market insights for verticals (CPG, Retail, Automotive, Travel, Tech, Finance, Luxury) in line with the business objectives and needs.
  • Respond to local requests on Teads audiences, including reach figures globally.
  • Create and support the development of measurement and insight-driven learning agendas for key customers.
  • Leverage internal and external data subscriptions to assist in developing consumer insight reports for client proposals and meetings.
  • Collaborate with key internal stakeholders to ensure optimal outcomes for our customers.
  • Collate and communicate learnings, best practices, and successes, ensuring participation in global newsletters, thought leadership pieces, vertical studies, and consumer studies where required.
Requirements
  • Basic statistics (exploratory data analysis, hypothesis testing, clustering, factor analysis, regression, classification, etc.)
  • Analysis/visualisation tools (Looker, Excel)
  • Proficient user of presentation tools
  • Degree in a quantitative field (analytics, data science, mathematics, or related field) or in marketing/communication field (market research, advertising/communications, etc.) with a strong numerical/data foundation
  • Usage and familiarity with media and brand campaign measurement approaches and data tools such as eMarketer, GWI
  • Previous experience of running campaign measurement/effectiveness at a media agency, media publisher, brand, or research supplier
  • Language fluency in both German and English
About Teads

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads' modular platform allows partners to leverage buy-side, sell-side, creative, data, and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers and content providers.

Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.