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Director of Markets and Communications

vor 2 Monaten


Munich, Bayern, Deutschland The LEGO Group Vollzeit
Job Title: Director, Markets

About the Role:

We are seeking a highly skilled and experienced Director, Markets to join our team at The LEGO Group. As a key member of our Western Europe Marketing team, you will be responsible for leading and guiding the regional adaptation and implementation of global campaigns across a range of earned channels.

Key Responsibilities:

  • Earned campaign development, planning, activation & evaluation (approx. 70%)
  • Drive Western Europe growth through insight-led execution, igniting earned media conversations to reinforce LEGO play values and stimulate brand desire
  • Represent regional market insights and needs via head of Markets & Channels Communications to optimize global campaign development
  • Be the voice of Earned PR within Western Europe regional and local marketing teams, ensuring earned channel prioritization and integration in, integrated commercial plans
  • Support and enable local teams to translate and adapt global campaigns into impactful local plans/activations across relevant channels (e.g; PR, Influencers, deep fans, events, etc.)
  • Manage campaign activation and evaluation to ensure consistency and executional excellence- capturing, sharing and actioning relevant findings
  • Lead & support local markets with agency relationships e.g; procurement, briefing best-practice, priority narratives, key messages, etc.

Communications Generalist (approx. 10%):

  • Manage and maintain brand reputation across WEU markets
  • Skills and experience to support corporate communication activities and issue management (act as an extension of our global brand, responding to difficult issues, critical reporting & media relations, proactively or reactively communicating corporate positions)
  • Support strategic opportunities for communication in collaboration with local markets (e.g. sustainability)

Communications Partnering (approx. 20%):

  • Utilise the resources of the global communications team to provide communication support to Regional President and leadership team (as required) including key communication moments (e.g. all-hands meetings such as sales conferences, Town Halls, organisational change, etc.)

What We Offer:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.