Search Engine Marketing Manager

vor 4 Wochen

Berlin, Berlin, Deutschland Omio Vollzeit
Job Title: Search Engine Marketing Manager

We are seeking a highly skilled Search Engine Marketing Manager to join our team at Omio. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive SEM strategies to drive qualified traffic and maximize ROI across search engine platforms.

Key Responsibilities:
  • Develop and implement SEM strategies to drive qualified traffic and maximize ROI
  • Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns
  • Manage all aspects of SEM campaigns, including budgeting, bidding, ad copy creation, and performance tracking
  • Utilize industry tools and analytics platforms to monitor campaign performance and make data-driven decisions
  • Collaborate with cross-functional teams to align SEM efforts with overall marketing initiatives
  • Stay updated on industry trends, algorithm changes, and best practices to ensure our SEM strategies remain innovative and effective
  • Provide regular reporting and analysis of SEM performance, identifying areas for improvement and optimization
Requirements:
  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • Proven track record of driving successful SEM campaigns and achieving measurable results
  • In-depth knowledge of SEM best practices, search engine algorithms, and keyword research tools
  • Proficiency with SEM platforms such as Google Ads, Bing Ads, and others
  • Strong analytical skills and the ability to interpret complex data sets to inform decision-making
  • Advance web and app tracking infrastructure knowledge
  • Strong knowledge of Google Ads and Google Analytics
  • Extensive experience in campaign management and automation
  • Strong analytical mindset and experience in processing large datasets and presenting insights
  • Knowledge of programming languages such as Python or SQL is a plus
  • Google Ads certification or other relevant certifications are preferred
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment
  • Fluency in English; additional languages such as French and German are beneficial
What We Offer:
  • A competitive and attractive compensation package
  • A diverse team of over 45 nationalities
  • A modern and friendly head office in Warschauer Platz, offering flexible working and 50% home/office

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age, or disability.

Protect yourself from scammers by only applying through our official careers page: www.omio.com/corporate/jobs

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