Performance Marketing Team Lead

Vor 6 Tagen

Frankfurt am Main, Hessen, Deutschland CloudEatery Vollzeit
About the Role

CloudEatery is a fast-growing Food Tech scale-up specializing in the licensing of delivery food brands. We are seeking a highly skilled Performance Marketing Team Lead to join our team and drive our digital marketing efforts forward.

Key Responsibilities
  • Develop and Implement Data-Driven Marketing Strategies: Design, implement, and manage data-driven performance marketing strategies across all digital channels, including Google Ads, social media platforms, display networks, and email marketing.
  • Oversee Multi-Channel Marketing Campaigns: Lead the execution of multi-channel marketing campaigns with a strong focus on driving conversions, maximizing order volume, and increasing brand visibility.
  • Budget Management: Take full ownership of partial marketing budget, ensuring that resources are allocated efficiently and effectively across channels to generate the highest possible return on investment (ROI).
  • A/B Testing and Experimentation: Design and conduct A/B tests to optimize creative content, targeting, and other key aspects of marketing campaigns, using insights to guide strategy adjustments.
  • Collaboration with Teams: Work closely with sales, product, and creative teams to align marketing initiatives with overall business objectives and product offerings.
  • Market Research: Stay updated on the latest industry trends, competitors, and tools to ensure CloudEatery's marketing activities remain cutting-edge.
Requirements
  • Proven experience as a Performance Marketing Manager or in a similar role, ideally within the food tech, e-commerce, or SaaS industry.
  • Strong hands-on experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Google Analytics, and email marketing tools).
  • Excellent analytical skills with a data-driven mindset, able to draw insights from performance metrics and adjust strategies accordingly.
  • Proven ability to manage large marketing budgets and optimize spend for maximum performance and ROI.
  • Strong understanding of customer acquisition strategies, conversion rate optimization, and retention marketing.
  • Fluent in German and English.

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