B2B Content Marketing Strategist
vor 3 Wochen
Wolt is seeking an experienced B2B Content Marketing Lead to join our Global B2B Marketing team. As a key member of our team, you will be responsible for developing and implementing a holistic B2B marketing content strategy, creating engaging content that drives customer acquisition, engagement, and growth.
Key Responsibilities:- Develop and own our B2B content marketing strategy across B2B verticals, aimed at acquisition, retention, engagement, and growth.
- Lead, mentor, and grow the global B2B content marketing team while remaining hands-on with projects.
- Own the organic website traffic and lead generation KPIs, as well as B2B social media presence.
- Create content aligned to personas and buyer journeys, including landing pages, case studies, blog posts, ebooks, infographics, white papers, email marketing, decks, one-pagers, newsletters, social media, video scripts, and more.
- Use analytics tools to monitor content performance and optimize impact.
- Manage and collaborate with subcontractors for graphic design and content production, as well as internal teams including marketing, product, PR, sales, and account management.
- Native or native-level English speaker—an absolute must.
- Several years of proven experience in writing and editing marketing content in B2B Tech, SaaS, eCommerce, or similar industries.
- Exceptional writing and editing skills with a deep understanding of what it takes to engage readers with compelling B2B content.
- Equally experienced in hands-on content writing and devising strategies and tactics to influence various target audiences at different stages of the funnel.
- Quick learner who can motivate and lead a team in a fast-paced environment while handling multiple projects simultaneously.
- Excellent communication and teamwork skills.
- Comfortable using data analytics to measure and improve the impact of content on lead generation, thought leadership, channel engagement, and more.
Wolt is a Finnish technology company, best known for our food delivery platform. We've grown significantly in the last three years, expanding our operations from just four countries across the Nordics to 26 countries across Europe and Asia today—and we're just getting started.
We strive for the best in the world in everything we do, from product development to local country operations to developing engaging marketing campaigns across 20+ markets. We are now searching for a B2B Content Marketing Lead to join our B2B Marketing team, where your primary goal will be to take our content marketing and creation to the next level.
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Berlin, Berlin, Deutschland Wolt Vollzeit{"title": "B2B Content Marketing Lead", "description": "Job DescriptionWolt is a Finnish technology company seeking an experienced Content Marketing Lead to manage and grow the B2B content marketing team. The successful candidate will own the creation and editing of various content assets for B2B business units and channels, develop and implement a holistic...
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Berlin, Berlin, Deutschland Wolt Vollzeit{"title": "B2B Content Marketing Lead", "description": "Job DescriptionWolt is a Finnish technology company seeking an experienced Content Marketing Lead to manage and grow the B2B content marketing team. The successful candidate will own the creation and editing of various content assets for B2B business units and channels, develop and implement a holistic...
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