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Product Marketing Strategist
vor 2 Monaten
CoachHub GmbH is a fast-growing, award-winning company that is on a mission to democratize coaching for all career levels worldwide. We are looking for a talented Product Marketing Manager to join our team and contribute to our mission.
Job DescriptionProduct Marketing Strategy
- Develop a product marketing strategy that translates product functionality and technical details into user benefit and value.
- Improve buyer personas to ensure effective communication with the right audience through the right channels.
- Create powerful product value propositions based on B2B customer segmentation, competitive data, market trends, and insights from product and sales teams.
- Identify unique selling propositions (USPs) and ensure they are consistently communicated throughout all content and adopted by the sales organization.
- Develop go-to-market strategies for new products, leveraging all relevant channels in collaboration with the Product team, Marketing team, and Coaching Lab.
- Support analyst relations and lead product communication with clients through our quarterly newsletter and other channels.
Content Production
- Develop content that articulates the benefits of our products, including website content, sales documentation, and content marketing.
- Contribute to lead generation campaigns with bottom-of-funnel content and presentations.
- Copywriting and copy review are essential parts of the mission, requiring a strong ability to craft compelling content.
Your Profile
- 4 years of experience in B2B product marketing.
- Proven marketing skills and mastery of value proposition creation.
- A previous experience in the HR/L&D field is a strong plus.
- Excellent communication skills in English (written and spoken) - any other language is a plus.
- Comfortable in a global, hyper-growth, fast-paced environment.
- Ability to navigate an unstructured environment where processes are still being built.
- Strong cross-functional collaborative skills, ability to convince and influence stakeholders.
- Strong project management skills.
What We Offer
- A personal coach for unlimited sessions to help you unlock your potential and regular growth conversations with your supervisor.
- Growth opportunities in a fast-growing and agile company.
- A supportive international team of driven people on a mission.
- A direct impact on people's lives and making a true difference.
- A strong focus on professional and personal growth across all teams.
- Working on the forefront of the future of work in an international environment.