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Brand Manager Retail Europe

vor 2 Monaten


Köln, Nordrhein-Westfalen, Deutschland BIRKENSTOCK Vollzeit
Brand Manager Retail Europe

At BIRKENSTOCK, we're seeking a highly skilled Brand Manager Retail Europe to join our team in Cologne. As a key member of our retail team, you'll be responsible for infusing life into our seasonal campaigns across our retail stores, ensuring that our brand representation and visual merchandising consistently reflect our premium brand positioning.

Key Responsibilities:
  • Develop and execute best-in-class seasonal campaigns and storytelling initiatives year-round in our retail stores.
  • Maintain state-of-the-art visual merchandising standards and ensure store staff is adequately trained.
  • Collaborate closely with internal and external stakeholders to achieve campaign objectives.
  • Manage budgets efficiently and transparently for all related tasks.
  • Act as the primary contact for our DTC team, facilitating alignment and transparency across Brand, Online Marketing, and Membership.
  • Support special membership projects and retail expansion initiatives.
Requirements:
  • Minimum 3 years of experience in Retail Brand / Marketing with high design expertise.
  • Exceptional communication and stakeholder management skills.
  • Highly structured, organized, and empathetic.
  • Team-oriented with strong interpersonal skills.
  • Proficient in MS Office (Keynote, PPT, Excel).
  • Fluent in German and English (additional languages are a plus).
What We Offer:

BIRKENSTOCK offers a dynamic work environment, considerable design freedom, an authentic and open corporate culture, and excellent development opportunities. If you're passionate about retail brand management and visual merchandising, we encourage you to apply for this exciting opportunity.