Senior Manager, Growth Strategy
vor 1 Woche
We are seeking a seasoned Marketing Director to spearhead the launch of our newest brand in Germany, Denmark, or Sweden: Factor, a healthy, ready-to-eat meal subscription service.
About the Role- Accountable for all channels for Factor Germany, including joint accountability with Factor Sr. OM Manager for central channels (online marketing channels incl. Paid Social, SEA/SEO, Native, Display, Video, CRO/UX initiatives; Reactivations, Referrals)
- Responsible for the strategy and execution of the local channels (Influencers, Partnerships, Direct Mail & GCF, Direct Sales, Podcasts)
- Defining overall marketing strategy, including budgeting and target setting, across key local channels.
- Directly executing your marketing strategy across these channels (e.g. setup, partner outreach, coordination with local agencies, etc).
- Content QA: developing the voice of the Factor brand in Germany in close collaboration with the Factor Marketing Comms & PR lead; ensuring quality across all copy, particularly in marketing and web/app.
- Collaborating with the central Factor EU and Centre of Excellence teams for online marketing channels.
- Bring a local market perspective, staying up to date on consumer behavior and marketing trends to inform the overall marketing strategy.
- Overall performance management and analysis across all channels.
- People management responsibility, with a Jr. Content Manager reporting into you.
- Minimum of 5 years experience in Growth/Consulting/Strategy/Early stage startup roles, ideally in the areas of food or technology.
- Experience in performance marketing across a broad mix of channels.
- Strategic thinker with strong prioritization skills - able to define an overall growth strategy and prioritize channels and marketing activities accordingly.
- Strong collaboration and stakeholder management skills - able to leverage existing organizational expertise and convince different teams to work together.
- Able to develop clear hypotheses for when a different approach should be taken.
- Able to understand and apply local market consumer behavior and trends (especially related to food, technology, and commerce) to inform your growth strategy.
- Strong analytical skills - robust understanding of levers to manage performance and use data to drive informed decisions.
- Native German speaker with a strong proficiency in English.
- Modern and comfortable working space with great co-workers.
- Discount for HelloFresh boxes and Convini products.
- Development possibilities along with internal trainings and a yearly Learning & Development budget.
- Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget.
- Extensive Onboarding and Buddy Program.
- Social events including team events, Friday beers, company runs, book club, etc.
- Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes.
- Well-being initiatives in cooperation with Headspace and Spill.
- Childcare and company pension scheme benefit.
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