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Media Planning and Buying Team Lead

vor 2 Monaten


Berlin, Berlin, Deutschland AUTO1 Global Services SE & Co. KG Vollzeit
Job Summary

We are seeking a highly skilled Senior Media Planner and Buyer to lead our media planning and buying efforts for our consumer brands across Europe and Autohero. As a key member of our international Marketing team, you will be responsible for developing and executing data-driven media strategies to maximize traffic acquisition and brand awareness.

Key Responsibilities
  • Media Planning and Buying: Develop and execute media plans that align with our business objectives, ensuring maximum ROI and brand awareness.
  • Team Leadership: Lead a team of 8 media professionals, providing guidance, support, and feedback to ensure their growth and success.
  • Media Strategy: Develop and implement data-driven media strategies that leverage industry-leading tools and analytics to drive business results.
  • Collaboration: Work closely with our Head of Creative Production and other stakeholders to ensure seamless campaign execution and high-performing advertising.
  • Performance Analysis: Conduct regular analysis of media performance, identifying areas for improvement and optimizing campaigns to drive better results.
Requirements
  • Education: Degree in business or marketing, with relevant experience in offline, brand, and YouTube marketing.
  • Skills: Strong analytical skills, data-driven mindset, and ability to work in a fast-paced environment.
  • Experience: Proven experience in media planning and buying, with a strong understanding of data analysis and campaign optimization.
  • Language: Fluency in English, with any other European language a plus.
What We Offer
  • Work-Life Balance: Flexible working hours, 30 days of vacation, and working from home options.
  • Personal and Professional Growth: Dedicated education budget for online courses, conferences, and trainings.
  • Diverse and International Environment: More than 90 nationalities make up our truly international and diverse working environment.