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Marketing Specialist
vor 2 Monaten
Job Summary:
Weber-Stephen Products EMEA is seeking a highly skilled Marketing Specialist to join our team in Ingelheim. As a Marketing Specialist, you will play a vital role in supporting media strategies and contributing to marketing success across the EMEA region.
Key Responsibilities:
- Assist in tailoring media strategies and determining annual Country Media Plans to optimize media spend and enhance campaign performance.
- Execute and optimize brand building and sales driving media campaigns to boost brand equity and business growth.
- Manage media budgets and foster strong relationships with agencies to drive continuous improvement in media processes.
- Collaborate with Global Insights for campaign testing and brand studies to provide insights and recommendations.
- Support pre-testing of assets, track performance, and optimize for short and long-term goals to evaluate marketing impact.
- Help implement measures to evaluate marketing impact and provide insights to senior management.
- Contribute to the Marketing Dashboard and Monthly Marketing Review to ensure data-driven decision making.
- Prepare reports for senior management to ensure transparency and accountability.
- Foster a collaborative, high-performing team culture to drive business success.
- Stay updated with industry trends and best practices to ensure marketing effectiveness.
Requirements:
- 3+ years of experience in media planning, budgeting, and marketing effectiveness.
- A degree or equivalent professional experience.
- Experience with premium brands is a plus.
- Fluent in German and English; other languages are beneficial.
- Clear and impactful communication, collaborative teamwork, effective self-management, and problem-solving abilities.
