Digital Engagement Strategy Lead

vor 3 Wochen


Munich, Bayern, Deutschland Campari Deutschland GmbH Vollzeit

Objective

To establish a premier digital team that spearheads the digital evolution of Campari Deutschland GmbH while significantly enhancing brand presence. Lead the transition from paid media to owned and earned channels by crafting essential consumer journeys across all digital platforms, fostering a brand community for targeted brands in close collaboration with Brand Managers and Customer & Channel Managers.

Core Responsibilities & Duties

  • Develop and implement innovative digital strategies to enhance brand visibility.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging.
  • Analyze digital performance metrics to optimize engagement and community building.
  • Cultivate relationships with stakeholders to drive brand initiatives.
  • Stay abreast of digital trends and consumer behavior to inform strategy.

Required Qualifications and Skills:

  • Relevant degree in Business Administration or a related discipline.
  • Demonstrated expertise in digital strategies, preferably within the FMCG sector.
  • Strong ability to work collaboratively across various teams.
  • Exceptional communication and presentation abilities in both English and German.
  • Passion for social media and brand development in digital landscapes.

Benefits Offered by Campari Deutschland:

Comprehensive pension plan, flexible working hours, vacation days, meal vouchers, employee discounts, team events, Deutschland Card, job bike program, gym access, and many additional perks.



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