Internship in Consumer Insights

vor 4 Wochen


Nürnberg, Bayern, Deutschland GfK Vollzeit

Position Overview

As part of our ongoing consumer analysis initiatives, we collect and evaluate consumer purchasing patterns and usage behaviors across diverse channels. Our expertise lies in understanding consumer buying preferences: what sources do they consult for new products? How do they navigate and compare options? What influences their usage of new products and the decision-making process leading to purchase?

We pinpoint significant consumer and shopper trends, concentrating on pertinent customer segments to identify the optimal target demographics. Our mission is to reveal market potential and support our clients in the consumer goods and food retail sectors in crafting focused growth strategies.

This internship in the Consumer Panel division offers a unique opportunity to familiarize yourself with a global and successful market research firm while gaining practical experience. Through active involvement, you will acquire insights into tasks, methodologies, and the workplace culture of our organization.

  • Assist the team with daily project activities involving clients from various sectors
  • Contribute to the development of presentations and/or workshops tailored for our clients in the consumer goods sector
  • Support the compilation of market reports and evaluations based on Consumer Panel data
  • Perform independent research on industry news and trends

Candidate Profile

We seek candidates pursuing degrees in Business Administration, Sociology, Communication Studies, or Nutritional Sciences (preferably with a Marketing focus) who have successfully completed at least the first four semesters. A strong sense of execution and customer focus, proficiency in MS Office, good command of English, and a passion for working with data in a dynamic, open-minded team are crucial. Excellent analytical capabilities and foundational communication skills will enhance your application.

Additional Information

This is a paid internship opportunity.

Our organization is committed to ethical practices and inclusivity, valuing diversity and equal employment opportunities for all. We adhere to the principles of human dignity, freedom, equality, and solidarity as outlined in international declarations and charters.



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