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Internship in Consumer Insights

vor 3 Monaten


Nürnberg, Bayern, Deutschland GfK Vollzeit

Position Overview

As part of our ongoing consumer research initiatives, we meticulously collect and evaluate consumer purchasing and consumption patterns across diverse channels. Our expertise lies in understanding consumer buying behaviors: where do they discover new products? How do they search for and compare options? What influences their usage of new products and their overall decision-making process leading to a purchase?

We pinpoint significant consumer and shopper trends, concentrating on pertinent customer segments to identify the ideal target demographic. Our goal is to reveal market potential and support our clients in the consumer goods and food retail sectors in crafting focused growth strategies.

This internship in the Consumer Panel division offers a valuable opportunity to familiarize yourself with a prominent international market research firm while gaining practical experience. Through direct involvement, you will acquire insights into our tasks, methodologies, and the overall culture of our organization.

  • Assist the team with daily project activities involving clients from various sectors
  • Contribute to the development of presentations and/or workshops tailored for our clients in the consumer goods sector
  • Support the preparation of market analysis reports and evaluations based on Consumer Panel data
  • Perform independent research on industry news and trends

Candidate Profile

We seek candidates pursuing degrees in Business Administration, Sociology, Communication Studies, or Nutritional Sciences (preferably with a Marketing focus) who have ideally completed at least the first four semesters of their studies. A strong sense of implementation and customer focus, proficiency in MS Office, good command of English, and a passion for working with data in a dynamic, open-minded team are essential. Additionally, strong analytical capabilities and basic communication skills will enhance your profile.

Internship Details

Duration: 6 months
Location: Nuremberg
The internship is compensated.

We are committed to fostering an ethical and inclusive workplace that celebrates diversity and equal employment opportunities for all. We uphold the principles of human dignity, freedom, equality, and solidarity as outlined in international declarations and charters.