Lead Product Marketing Strategist

vor 1 Monat

Berlin, Berlin, Deutschland Altium Vollzeit

Why Altium?

Altium is revolutionizing the electronics design and manufacturing landscape. Our digital platforms empower PCB designers, supply chain professionals, and manufacturers, fostering unprecedented collaboration.

  • Our commitment to continuous innovation has resulted in a unique technology that stands out in the industry.
  • Over 30,000 companies and 100,000 electronics engineers globally rely on Altium.
  • We are expanding, financially robust, and positioned to lead the EDA sector.

About Us

Headquartered in San Diego, California, Altium is a prominent player in the global electronics market, dedicated to pushing the limits of innovation through advanced software solutions. For more than thirty years, Altium Designer has been the preferred PCB design tool for engineers. Our Altium 365 platform offers a comprehensive, cloud-based solution that supports every stage of the electronics development lifecycle, ensuring a seamless and efficient workflow from concept to product realization. Additionally, our Octopart search engine is recognized as the most extensive and reliable resource for sourcing electronic components, simplifying the procurement process for professionals. Altium is committed to equipping our diverse clientele, from individual innovators to large corporations, with the essential tools to transform their electronic concepts into market-leading products.

Location: This role is based in Germany, with options for remote work available across the country.

Job Purpose

The Senior Product Marketing Manager will collaborate closely with the Head of SaaS Product Marketing within the cloud business unit to craft positioning, develop go-to-market strategies, and create sales tools for our Altium 365 electronics development platform and its associated applications and integrations. This cross-functional role will engage with product, marketing, sales, customer success, and other corporate teams, primarily aimed at assisting marketing and sales in generating leads and driving sales among existing and new customers. This position is a response to our rapid growth and will involve working with a team of product marketers located in Europe and the United States.

Duties and Responsibilities:

This role will initially concentrate on our new Altium 365 Requirements Manager application and the recently acquired Valispace systems engineering and requirements solution. Over time, additional applications and integrations on the Altium 365 platform may be incorporated.

  • Craft clear and impactful messaging and positioning that effectively communicates our unique value proposition to various customers throughout the electronics development process.
  • Gain insights into our customers' motivations for purchasing and utilize this information to develop buyer personas that enhance the effectiveness of sales and marketing efforts.
  • Plan, coordinate, and execute the launch of multiple Altium 365 applications and/or integrations annually.
  • Collaborate across functions to drive initiatives that enhance market leadership, awareness, pipeline, and revenue.
  • Support the sales team in articulating our product narratives in a manner that resonates with potential clients.
  • Create product-related content, including sales presentations, one-pagers, demonstrations, and website copy.
  • Assist the content team in producing blog posts, white papers, and other technical documentation.
  • Develop and present content for webinars and events to showcase our product value.
  • Work closely with the Demand Generation team on marketing campaigns aimed at driving pipeline and retention for your products.
  • Relay customer feedback and market trends to product management to inform product enhancements and roadmap direction.
  • Conduct competitive research to continuously refine our messaging and positioning, influence product direction, and empower sales to succeed.
  • Highlight customer success by contributing to case studies, stories, and testimonials, leveraging our products to build market credibility.

Qualifications:

  • Bachelor's degree in an engineering discipline, preferably BSEE or BSME.
  • 5+ years of experience in product marketing for technical products, with a preference for SaaS/cloud products.
  • Fluent in English, with proficiency in at least one additional major European language (German, French, Spanish, Italian) being advantageous.
  • Experience in marketing Systems Engineering, Model-Based Systems Engineering, and requirements tools such as Valispace, Jama, DOORs, etc., is preferred.
  • Exceptional communication, writing, and editing skills.
  • Experience collaborating with creative teams on visual concepts, graphics, videos, and other visuals to support product positioning and content strategy.
  • Strong project management and organizational skills, with the ability to prioritize effectively.
  • Analytical skills – comfortable with data manipulation and deriving insights.
  • Enthusiasm for promoting Altium 365 to colleagues and the market.
  • Able to navigate ambiguity, solve problems, and thrive in a fast-paced, agile environment while working with a remote team across Europe and the United States.

Compensation, Benefits, and Perks

  • Pension Benefit
  • Calm App for mental health and wellbeing support
  • Professional development opportunities
  • Employee referral and recognition programs
  • Vacation days plus paid sick leave
  • Special leave for urgent family matters
  • Home internet allowance
  • Flexible working arrangements based on role and location
  • Low-cost public transportation options
  • Complimentary snacks, fruits, and beverages in the office
  • Free parking available

What Matters to Us

  • Big-thinking in pursuit of purpose
  • Diversity of thought
  • Courage of conviction
  • Transparency of intent
  • Ingenuity of AND
  • Agility in action
  • Adaptability of approach
  • Grit in pursuit of mission

Equal Employment Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Learn more about why a career at Altium is an opportunity like no other:

Altium Benefits:

Are you already an Altium employee? Please apply directly through our internal portal. If you have questions, please contact HR.

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