Lead Product Marketing Strategist

vor 1 Monat

Berlin, Berlin, Deutschland Altium Vollzeit

Why Choose Altium?

Altium is revolutionizing the electronics design and manufacturing landscape. Our digital platforms empower PCB designers, supply chain professionals, and manufacturers, fostering unprecedented collaboration.

  • Our continuous innovation has led to a groundbreaking technology, unmatched in its field.
  • Over 30,000 companies and 100,000 electronics engineers globally rely on Altium.
  • We are expanding, financially robust, and well-positioned to lead the EDA industry.

About Altium

Headquartered in San Diego, California, Altium is a recognized leader in the global electronics domain, consistently pushing the limits of innovation with advanced software solutions. For more than thirty years, Altium Designer has been the preferred PCB design tool for engineers. Our Altium 365 platform offers an open, cloud-based solution that supports every stage of the electronics development lifecycle, ensuring a seamless, integrated, and efficient workflow from concept to product realization. Additionally, our Octopart search engine is the most comprehensive and reliable resource for sourcing electronic components, simplifying the procurement process for professionals. We cater to a diverse clientele, from individual innovators to large multinational corporations, and are dedicated to equipping our users with the essential tools to transform their innovative electronic concepts into market-leading products.

Position Overview

The Senior Product Marketing Manager will collaborate closely with the Head of SaaS Product Marketing within the cloud business unit to craft positioning, develop go-to-market strategies, and create sales tools for our Altium 365 electronics development platform and its associated applications and integrations. This role is highly cross-functional, working alongside product, marketing, sales, customer success, and other corporate resources to support the marketing and sales teams in generating leads and driving sales with both existing and new customers. This newly created position is a response to our rapid growth, and you will be part of a team of product marketers located in Europe and the United States.

Key Responsibilities:

  • Formulate clear and persuasive messaging and positioning that highlights our unique value proposition to various customers throughout the electronics development process.
  • Gain insights into our customers' needs and motivations, using this information to develop buyer personas that enhance the effectiveness of sales and marketing efforts.
  • Plan, coordinate, and execute the launch of multiple Altium 365 applications and/or integrations annually.
  • Collaborate across departments to drive initiatives that enhance market leadership, awareness, pipeline, and revenue.
  • Support the sales team in effectively communicating our product narratives to resonate with potential clients.
  • Create product-related content, including sales presentations, one-pagers, demonstrations, and website copy.
  • Assist the content team in producing blog posts, white papers, and other technical documentation.
  • Develop and present content for webinars and events to articulate our product value.
  • Work closely with the Demand Generation team on marketing campaigns aimed at driving pipeline and customer retention for your products.
  • Relay customer feedback and market trends to product management to inform product enhancements and strategic direction.
  • Conduct competitive research to continually refine our messaging and positioning, influence product strategy, and empower sales to succeed.
  • Highlight customer success stories by contributing to case studies and testimonials, leveraging our products to establish credibility in the market.

Qualifications:

  • Bachelor's degree in an engineering discipline, preferably BSEE or BSME.
  • Minimum of 5 years of product marketing experience with technical products, preferably in SaaS/cloud environments.
  • Fluent in English, with proficiency in at least one additional major European language (German, French, Spanish, Italian) being a significant advantage.
  • Experience in marketing Systems Engineering, Model-Based Systems Engineering, and requirements tools such as Valispace, Jama, or DOORs is preferred.
  • Exceptional communication, writing, and editing skills.
  • Experience collaborating with creative teams on visual concepts, graphics, videos, and other media to support product positioning and content strategy.
  • Strong organizational and project management skills, with the ability to prioritize effectively.
  • Analytical mindset, comfortable with data manipulation and deriving insights.
  • Enthusiastic about promoting Altium 365 to colleagues and the broader market.
  • Adept at navigating ambiguity, problem-solving, and thriving in a fast-paced, agile environment while working with a remote team across Europe and the United States.

Compensation and Benefits

  • Pension benefits.
  • Mental health and wellbeing support through the Calm App.
  • Professional development opportunities.
  • Employee referral and recognition programs.
  • Generous vacation and paid sick leave.
  • Special leave for urgent family matters.
  • Home internet allowance.
  • Flexible working arrangements based on role and location.
  • Low-cost public transportation options.
  • Complimentary snacks, drinks, and fruit in the office.
  • Free parking facilities.

Our Core Values

  • Visionary Thinking in pursuit of purpose.
  • Diversity of thought.
  • Courage of conviction.
  • Transparency of intent.
  • Ingenuity in approach.
  • Agility in action.
  • Adaptability in strategy.
  • Determination in mission pursuit.

Commitment to Equality

We are dedicated to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We take pride in being an equal opportunity workplace.

Discover why a career at Altium offers a unique opportunity:

Altium Benefits:

Are you already part of the Altium family? Please apply directly through our internal channels. For inquiries, please reach out to HR.

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