Product Branding Specialist

vor 4 Wochen


Lauf an der Pegnitz, Bayern, Deutschland THOMAS SABO Vollzeit
Become a pivotal part of our team as a Brand Development Manager at THOMAS SABO, a renowned name in the jewelry and lifestyle industry.

In this role, you will:

  • Formulate and execute brand strategies and marketing initiatives that resonate with our target audience.
  • Analyze market trends to gain insights into consumer behavior, competitive landscape, and emerging opportunities within the jewelry and lifestyle markets.
  • Craft engaging brand narratives for our signature collections, ensuring a cohesive brand presence across all platforms.
  • Collaborate closely with the creative team to inspire innovation and optimize product offerings.
  • Prepare comprehensive briefs for product design and assist in pricing strategies.
  • Design and implement integrated marketing campaigns that encompass digital marketing, social media outreach, public relations, events, and strategic partnerships.
  • Establish and nurture relationships with external agencies and partners to bolster brand initiatives while adhering to brand standards.
  • Track and evaluate key performance metrics related to brand equity, sales outcomes, and customer engagement to assess campaign effectiveness.
  • Stay updated on industry advancements, innovative technologies, and best practices in brand management to foster continuous improvement and maintain a competitive edge.


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