Aktuelle Jobs im Zusammenhang mit Global Brand Strategy Director - Oberderdingen, Baden-Württemberg - BLANCO GmbH + Co KG


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    {"title": "Global Brand Strategy Director", "description": "Job SummaryWe are seeking a highly skilled Global Brand Strategy Director to lead our brand strategy, positioning, and marketing planning efforts. The ideal candidate will have a strong background in marketing planning, process, and KPI tracking, with experience in budget management and brand...


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  • Oberderdingen, Baden-Württemberg, Deutschland BLANCO GmbH + Co KG Vollzeit

    Premium brand. Premium job.BLANCO is the premium brand for the well-thought-out kitchen water place in private homes. Holistic, seamlessly integrated BLANCO UNITS for drinking, preparation and cleaning noticeably enhance the use of water in the kitchen – providing everyday convenience that is simply a pleasure to experience.Founded more than 95 years ago,...


  • Oberderdingen, Baden-Württemberg, Deutschland BLANCO GmbH + Co KG Vollzeit

    Global Brand Strategy & Marketing PlanningWe are seeking a highly skilled Global Brand Strategy & Marketing Planning professional to join our team at BLANCO GmbH + Co KG.About the Role:Develop and implement global brand strategies, positioning, and marketing plans.Lead the development and roll-out of global frameworks, KPIs, and guidelines.Manage marketing...

Global Brand Strategy Director

vor 3 Monaten


Oberderdingen, Baden-Württemberg, Deutschland BLANCO GmbH + Co KG Vollzeit

Elevate your career with a prestigious brand.

BLANCO is recognized as the leading brand in premium kitchen water solutions for residential spaces. Our innovative BLANCO UNITs integrate drinking, preparation, and cleaning functionalities, significantly enhancing the kitchen experience and making daily tasks a joy. With over 95 years of history, our family-owned enterprise employs around 1500 professionals globally and promotes a culture of openness and respect.

We are seeking a talented individual to join our Global Brand Strategy & Marketing Planning team in a pivotal role:

Director / Head of Global Brand Strategy & Marketing Planning (m/f/d)

Key Responsibilities:

  • Directs the brand strategy, positioning, and marketing planning processes.
  • Oversees the creation and implementation of global frameworks, KPIs, and guidelines, empowering marketing and sales teams to adapt these frameworks to local markets.
  • Manages marketing initiatives and the budget planning and approval processes in collaboration with headquarters and regional/local stakeholders.
  • Cultivates a unified vision and understanding of marketing that is business-driven and value-oriented, focusing on: Brand Positioning, Brand Governance, Marketing Strategy, Media Planning, Marketing Excellence, Onboarding Programs, Marketing Research, and Procurement.
  • Represents the Global Brand Marketing Department in meetings and project teams.
  • Includes the leadership and professional development of one part-time employee.

Candidate Profile:

  • Minimum of 3 years of experience with an international brand manufacturer or in a media/advertising agency, emphasizing marketing planning, KPI tracking, budget management, and brand strategy.
  • Embraces a coaching leadership style.
  • Exhibits strategic and analytical thinking combined with a proactive approach.
  • Fluent in English, both written and spoken.
  • Possesses a strong intercultural understanding and international experience.
  • A collaborative personality, adept at bridging gaps between sales and marketing, headquarters and local units, as well as B2B and B2C marketing.
  • Demonstrates persistence, resilience, and a high tolerance for ambiguity.

What We Offer:

  • Flexible Working Conditions:
    We support a balance between work, leisure, and family life through adaptable working hours and remote work options.
  • Work Culture:
    We prioritize teamwork, trust, respect, and open communication.
  • Childcare Services:
    Childcare options are available, ensuring a supportive environment for employees with children.
  • Additional Benefits:
    We provide various perks, including business bike leasing and corporate benefits, along with bonuses for employee referrals and idea management.
  • Health and Wellness:
    We value our employees' health, offering a range of health and fitness activities, gym partnerships, medical care, and a diverse menu in our staff restaurant.

We look forward to your application.