Aktuelle Jobs im Zusammenhang mit Integrated Marketing Manager - Berlin, Berlin - Lightspeed


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Integrated Marketing Manager

vor 2 Monaten


Berlin, Berlin, Deutschland Lightspeed Vollzeit

About the Role:

Lightspeed is seeking a results-driven Integrated Marketing Manager to develop and execute marketing strategies for the German industry. As a key member of our EMEA team, you will drive growth through online and offline channels, masterminding the execution of brand and acquisition campaigns, brand activities, and conversion optimization initiatives.

Your Key Responsibilities:

  • Develop and implement Germany's annual and quarterly marketing roadmaps, calendars, campaigns, and projects to drive pipeline and revenue.
  • Collaborate with Senior Director, Marketing EMEA to set and own the Germany marketing budget.
  • Be accountable for DE & CHDE marketing targets: owning and driving brand, offline, and integrated marketing initiatives while partnering with regional growth leads to deliver outstanding results and ongoing improvement across performance channels.
  • Own local targets, milestones, and deliverables to support global marketing team OKRs.
  • Oversee optimization and measurement of customer acquisition, cross, and up-sell initiatives, and remarketing to deliver incremental sales and boost retention.
  • Develop and implement customer marketing activities, including automation programs.
  • Partner with peers in other regions to deliver global DE & CHDE campaigns and Germany localization efforts where relevant.
  • Partner with Product Marketers to execute DE & CHDE product launches.
  • Partner with Growth Marketing teams to ensure both tactical and always-on performance campaigns connect with and engage German audiences.
  • Work with partnerships teams to identify co-marketing opportunities and drive awareness and acquisition through product and distribution partner channels.
  • Partner with the Events team to evaluate, plan, and implement the Hospitality trade shows and events strategy for DE & CHDE.
  • Build an amazing brand identity and drive awareness via industry and trade sponsorships and partnerships.
  • Collaborate and engage with internal teams and external agencies to enhance company PR through effective storytelling, corporate communications, and thought leadership.
  • Work closely with the Sales team to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.
  • Continually review internal and external data sources to identify growth and expansion opportunities for Germany in the DE & CHDE region.
  • Own weekly, monthly, and quarterly reporting responsibilities for Hospitality in Germany, collaborating with and distributing to local and global stakeholders.

About You:

We're looking for a highly organized, analytical, and motivated self-starter who thrives in a fast-paced environment. You should have:

  • Strong interpersonal and communication skills, both written and verbal.
  • Ability to build and maintain close working relationships and act as a liaison with cross-functional and external stakeholders.
  • Ability to act as a positive, motivating team member who can inspire others to rise to new challenges.
  • Broad marketing background with 5+ years or more relevant work experience, preferably in business-to-business software and commerce.
  • Bachelor's degree in a relevant discipline.
  • Marketing experience in the Hospitality industry is a valuable asset.

About Lightspeed:

Lightspeed is a fast-paced, high-growth company that powers the businesses that are the backbone of the global economy. We're a diverse and inclusive team that strives to provide a workplace where everyone belongs. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

What We Offer:

  • Lots of autonomy, flexible work culture, and possibility of remote work.
  • Exposure to modern and proven technology.
  • Opportunity to learn and expand your skill set.
  • Amazing benefits & perks, including equity for all Lightspeeders.
  • Opportunity to join a fast-paced, high-growth company.
  • Become a valued part of the diverse and inclusive Lightspeed family.