Aktuelle Jobs im Zusammenhang mit Digital Content Specialist - Munich, Bayern - GRAPHISOFT.

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Digital Content Specialist

vor 2 Monaten

Munich, Bayern, Deutschland GRAPHISOFT. Vollzeit

About Graphisoft

Graphisoft is a leading provider of software solutions for the Architecture, Engineering, and Construction (AEC) industry. Our mission is to empower teams to design great buildings through innovative technology and expert services.

Our Products

  • Archicad: The architects' BIM software of choice, offering a complete end-to-end design and documentation workflow for architectural and integrated architectural and engineering practices of any size.
  • BIMx: The most popular mobile and web BIM app, extending the BIM experience to include all stakeholders in the building design, delivery, and operations lifecycle.
  • BIMcloud: The AEC industry's first and most advanced cloud-based team collaboration solution, making real-time collaboration possible across the globe regardless of the size of the project and the speed or quality of the team members' network connection.
  • DDScad solutions: Supporting users with intelligent Mechanical, Electrical, and Plumbing (MEP) design tools, integrated calculations, and comprehensive documentation of all building system disciplines.

About the Role

We are seeking a highly skilled Senior Content Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and evolving our global content strategy to help meet marketing's goals, expand our brand awareness, and drive digital sales growth.

Key Responsibilities

  • Develop and execute a comprehensive content marketing strategy to drive engagement and conversion.
  • Collaborate with cross-functional teams to align marketing campaigns and ensure consistency across all channels.
  • Conduct keyword research and optimize on-page elements to improve search engine rankings and drive organic traffic.
  • Monitor and measure the effectiveness of marketing campaigns and recommend ways to improve future content performance.
  • Develop and maintain relationships with external content creators and influencers.
  • Ensure content compliance with company policies and guidelines.
  • Stay up-to-date with industry trends and best practices in content marketing.

Requirements

  • Advanced written communication skills.
  • Good listener with strong ability to convert words into compelling storytelling.
  • Collaborative, team-player with effective leadership skills.
  • Excellent planning and management skills to oversee multiple content campaigns.
  • Strong understanding of SEO principles and keyword research.
  • Good understanding of user behavior and user experience design.