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    vor 4 Monaten


    Düsseldorf, Deutschland Ecovacs Europe GmbH Vollzeit

    Your ResponsibilitiesThe GTM (Go To Market) Specialist will be responsible for developing and executing strategic go-to-market plans for our home robotics product across European markets. This role requires a deep understanding of the European market landscape, strong project management skills, and the ability to collaborate cross-functionally to ensure...

GTM Specialist

vor 2 Monaten


Düsseldorf, Nordrhein-Westfalen, Deutschland Ecovacs Europe GmbH Vollzeit
About the Role

We are seeking a highly skilled GTM Specialist to join our team at Ecovacs Europe GmbH. As a key member of our European market expansion team, you will be responsible for developing and executing strategic go-to-market plans for our home robotics product across European markets.

Key Responsibilities
  • Market Analysis and Strategy: Conduct comprehensive market analysis to identify opportunities, trends, and competitive landscape in the European market.
  • Develop and Refine GTM Strategies: Develop and refine go-to-market strategies tailored to regional market needs and consumer behaviors.
  • Product Launches: Coordinate and manage product launches from conception to execution, ensuring alignment with global and regional strategies.
  • Cross-Functional Collaboration: Work closely with product development, sales, marketing, and supply chain teams to ensure cohesive and effective product introductions.
  • Marketing and Sales Enablement: Develop and implement regional marketing campaigns, promotional activities, and sales enablement tools to drive product adoption and sales.
  • Performance Tracking and Reporting: Monitor and analyze product performance metrics, market trends, and consumer feedback.
  • Channel Management: Identify and develop relationships with key distribution and retail partners in the region.
Requirements
  • Education: Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • Experience: 3-5 years of experience in a GTM, product marketing, or related role, preferably in the consumer electronics or home robotics industry.
  • Skills: Proven track record of successful product launches and market expansion in Europe, strong analytical skills, excellent project management and organizational skills, ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
  • Language: Proficiency in English and Chinese; German is a plus.
About Us

Ecovacs Europe GmbH is a leading provider of smart home robotics solutions. Our mission is to advance robotic technologies to serve the world and create a holistic ecosystem between human and robotics in lifestyle and production.