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Director of Commercial Strategy

vor 3 Monaten


Bayreuth, Bayern, Deutschland CYBEX GMBH Vollzeit

Your areas of responsibilities:

  • Define and continuously optimize product innovation, pricing strategy, assortment planning (global/regional), and line efficiency, ensuring alignment with the brand's D.S.F. principles in collaboration with Global Product Management.
  • Establish and execute the brand vision and proposition for Cybex HOME, ensuring it aligns with the overall Cybex brand to position Cybex as a leading name in HOME/FURNITURE solutions within the juvenile industry.
  • Create a strategic marketing roadmap and manage a dedicated budget to enhance consumer connection, raise brand awareness, and drive demand.
  • Design a long-term global omnichannel distribution strategy for Cybex HOME, focusing on increasing market penetration, creating benchmark retail experiences, and facilitating revenue growth.
  • Identify new business opportunities while nurturing existing commercial relationships with distributors, retailers, and Cybex-owned channels, as well as developing new distribution channels.
  • Build and implement processes for a consumer-centric Business Unit organization model at Cybex.
  • Oversee the successful commercial launch, rapidly hiring and managing a dedicated high-potential global team to execute the strategy and ensure effective implementation.
  • Collaborate with critical departments within Cybex, ensuring alignment with operational teams for smooth business operations.
  • Maintain transparency and consumer knowledge through regular team meetings, market visits, and business updates, collaborating with functional leaders to ensure strategic alignment.

Your profile of qualification:

  • Fluency in English; additional languages are a plus.
  • Experience in premium or luxury segments and high-end specialty retail is strongly preferred.
  • Extensive experience in omnichannel sales, including local retailers, cooperatives, multinational sales organizations, and E-Commerce.
  • Demonstrated leadership ability with a proven track record in stakeholder management and experience in matrix and cross-functional teams.
  • Strong verbal and written communication skills, with the ability to clearly articulate strategies and goals.
  • Significant experience in a senior commercial management role within the furniture, durable goods, or consumer packaged goods industry.
  • Willingness to travel as required.