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Field Marketing Manager, DACH Region

vor 2 Monaten


Bremen, Bremen, Deutschland IGEL Technology Vollzeit
Marketing Manager, DACH Territory

We are seeking a highly skilled Marketing Manager to lead our marketing efforts in the DACH region. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive pipeline growth and increase awareness of our products and solutions.

Key Responsibilities:
  • Develop and execute high-performing marketing strategies to achieve pipeline goals across the DACH region
  • Deliver quarterly and annual growth marketing plans for new lead and pipeline generation and joint partner marketing
  • Plan, deliver, and measure joint partner marketing programs and campaigns to support channel strategy and sales goals
  • Report on all marketing campaigns and activities, including KPIs and ROI on a weekly and quarterly basis
  • Collect proofs of performance, including registration and attendee lists, associated marketing activity costs, and submit invoices for payment
  • Track and quantify the performance and effectiveness of programs to make data-driven decisions and increase ROI of initiatives
  • Work closely with Sales Leaders, ISRs, SDRs, Channel teams, and our partner ecosystem to achieve opportunity and revenue goals
  • Lead co-marketing efforts with key alliance partners to expand our reach within target accounts across multiple industries
  • Monitor lead follow-up and conversions to opportunities to build a solid pipeline within all regions and focused industry verticals
Requirements:
  • Marketing or related degree with 3+ years of hands-on experience
  • Extensive knowledge of channel strategy and enablement programs
  • Demonstrated marketing skills and ability to deliver measurable results
  • Working knowledge of CRM and marketing automation tools such as Act-On, Microsoft Dynamics, or similar
  • Ability to travel (approximately 20%)
Preferred Qualifications:
  • 5+ years' experience in technology marketing with strong emphasis in channel and field marketing
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
  • Understanding of VDI, DaaS, and other virtualization technologies
  • Account-based marketing is a plus
  • Extensive experience in executing integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies
About IGEL Technology:

IGEL Technology is a leading provider of endpoint management solutions. Our vision is to transform the way the world works, creating better outcomes for people, organizations, and our planet. We deliver on achieving this vision by having the best people, an innovative product, and a plan delivered with passion.