Content Marketing Specialist

vor 2 Wochen

Karlsruhe, Baden-Württemberg, Deutschland PTV Logistics GmbH Vollzeit
What We Offer

At PTV Logistics GmbH, we're committed to providing a unique work environment that fosters creativity, innovation, and growth. As a Content Marketing Specialist, you'll be part of a dynamic team that's passionate about creating engaging content that drives demand and supports marketing objectives.

Key Responsibilities
  • Develop compelling, customer-centric content that tells a story and engages our target audiences.
  • Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
  • Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content.
  • Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
  • Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
  • Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
  • Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 2-5 years of experience in content marketing or a similar role, preferably within B2B SaaS and/or Transport Logistics sectors.
  • Proven track record of creating impactful content that drives demand and supports marketing objectives.
  • Fluency in English and German, both written and spoken.
  • Exceptional storytelling abilities with a strong portfolio of customer-centric content.
  • Excellent writing, editing, and proofreading skills.
  • Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
  • Strong understanding of content management systems (CMS) such as WordPress, Drupal.
  • Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
  • Ability to craft content tailored to different audiences and platforms.
  • Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
  • Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
  • Strong interpersonal skills for building productive relationships with diverse teams.
  • Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
  • Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
Preferred Qualifications
  • Experience in B2B SaaS and/or Transport Logistics sector.

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