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    Munich, Bayern, Deutschland IntegrityNext Vollzeit

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Product Marketing Specialist

vor 3 Monaten

Munich, Bayern, Deutschland IntegrityNext Vollzeit

Position Overview

As a Product Marketing Manager, you will leverage your creativity, analytical prowess, and strategic insight to spearhead product marketing efforts and ensure cohesive collaboration with various stakeholders. You will be accountable to the Head of Product Marketing. If you possess several years of experience in B2B technology marketing and have a keen interest in sustainability, supply chain, or climate technology, we are eager to meet you.

Key Responsibilities

  • Design and execute product marketing strategies that effectively convey the value of IntegrityNext's solutions to targeted demographics.
  • Collaborate closely with product management, sales, and customer success teams to synchronize marketing initiatives with business goals and product development.
  • Create engaging product content, including presentations, videos, data sheets, and web materials, to support marketing campaigns and product launches.
  • Conduct competitive analysis and market research to identify key competitors, understand their strategies, and effectively differentiate IntegrityNext's offerings.
  • Engage with both internal and external stakeholders to gather insights, foster alignment, and ensure the successful implementation of marketing initiatives.
  • Plan and oversee marketing campaigns across diverse channels in partnership with the marketing team, including digital, social media, and regional marketing, to generate leads and enhance conversions.
  • Monitor and evaluate the effectiveness of marketing initiatives, utilizing data to refine strategies and meet key performance indicators.
  • Develop and promote customer success narratives to highlight the impact and value of IntegrityNext's solutions.

Qualifications

  • 2-3 years of experience in marketing, ideally in product marketing within the B2B technology sector.
  • Bachelor's degree in Business, Marketing, International Studies, Sustainability, Economics, or a related discipline.
  • Exceptional writing and communication skills in English; proficiency in another language is advantageous.
  • Ability to work collaboratively across functions and drive alignment among diverse stakeholders.
  • Creative and analytical mindset with robust strategic thinking capabilities.
  • Strong knowledge of sustainable supply chain management and sustainability principles is a plus.
  • Familiarity with design and/or video editing software is an asset.
  • A genuine enthusiasm for sustainability and a desire to create a positive impact through technology.

About IntegrityNext

IntegrityNext is an interdisciplinary team of sustainability experts, procurement professionals, and technology enthusiasts. We harness cutting-edge technology and our extensive experience in procurement to help businesses address significant challenges and contribute to a more sustainable world. We are committed to fostering an inclusive environment where every individual feels respected and valued.