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Marketing Specialist

vor 2 Monaten

Heidelberg, Baden-Württemberg, Deutschland Humanetics Europe GmbH Vollzeit
About Humanetics Europe GmbH

We are a leading manufacturer and pioneer of crash test dummies, with a focus on digital crash test dummy twins, human body models, and related simulation software platforms.

Job Summary

We are seeking a dynamic and results-driven marketing professional to join our team. As a Marketing Specialist - Growth Marketing, you will be responsible for driving our marketing efforts and supporting business growth.

Key Responsibilities
  • Drive lead management campaigns, coordinating closely with global sales organizations
  • Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing and lead generation through SEO/SEM initiatives
  • Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot, and work with the Salesforce Admin to ensure data hygiene and maintain HubSpot/Salesforce synchronized
  • Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and integrate data from webinars and events into marketing efforts
  • Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing
Requirements
  • 3+ years marketing experience in a technical B2B industry
  • Proficiency with Google Data Studio, Search Console, Google Ads, and HubSpot CRM
  • Experience with email marketing, data integrity maintenance, and spreadsheet modelling
  • Ability to meet tight deadlines, prioritize workload, and follow processes
  • Understanding of digital marketing concepts
  • Adherence of GDPR/PECR in relation to marketing
  • Self-starter with initiative and ownership
  • Positive, can-do attitude and a team player
  • Creative thinker with excellent problem-solving skills and strong numeracy
  • Strong communication skills, both written and verbal
  • Fluency in English
What We Offer
  • Company culture: Open and transparent communication is important to us; in addition to development opportunities, we offer you the space to take responsibility for your own tasks and help shape internal company processes
  • Attractive working conditions: With flexible working hours, the possibility of mobile working and 30 vacation days per year, we want to support your work-life balance
  • Fun is a must: In addition to regular employee events, fun at work is a must
  • Other benefits: JobRad, Pluxee benefit card, company pension scheme, further training according to your and our needs and modern workstations with ergonomic desks