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    Munich, Bayern, Deutschland IntegrityNext Vollzeit

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Product Marketing Specialist

vor 3 Monaten

Munich, Bayern, Deutschland IntegrityNext Vollzeit

Role Overview

As a Product Marketing Manager, you will leverage your creativity, analytical capabilities, and strategic mindset to spearhead product marketing efforts while ensuring alignment with various stakeholders. You will be reporting directly to the Head of Product Marketing. If you possess several years of experience in B2B technology marketing and have a keen interest in sustainability, supply chain, or climate technology, we are eager to meet you.

Key Responsibilities

  • Develop and execute product marketing strategies that effectively convey the value of IntegrityNext's solutions to targeted audiences.
  • Collaborate closely with product management, sales, and customer success teams to synchronize marketing initiatives with business goals and product development.
  • Create engaging product content, including presentations, videos, data sheets, and web materials, to support marketing campaigns and product launches.
  • Conduct thorough competitive analysis and market research to identify key competitors, understand their strategies, and effectively differentiate IntegrityNext's offerings.
  • Engage with both internal and external stakeholders to gather insights, foster alignment, and ensure the successful execution of marketing initiatives.
  • Plan and oversee marketing campaigns across multiple channels in coordination with the marketing team, including digital platforms, social media, and regional marketing, to generate leads and enhance conversions.
  • Monitor and evaluate the performance of marketing initiatives, utilizing data to refine strategies and meet key performance indicators (KPIs).
  • Develop and promote customer success stories to highlight the impact and value of IntegrityNext's solutions.

Qualifications

  • 2-3 years of experience in marketing, ideally in product marketing within the B2B technology sector.
  • Bachelor's degree in Business, Marketing, International Studies, Sustainability, Economics, or a related discipline.
  • Exceptional writing and communication skills in English; proficiency in another language is advantageous.
  • Ability to work collaboratively across departments and drive stakeholder alignment.
  • Creative and analytical thinking with a strong strategic focus.
  • Solid understanding of sustainable supply chain management and sustainability principles is a plus.
  • Familiarity with design and/or video editing software is beneficial.
  • A genuine enthusiasm for sustainability and a desire to make a positive impact through technology.

About IntegrityNext

IntegrityNext is an interdisciplinary team composed of sustainability experts, procurement professionals, and software developers. We utilize cutting-edge technology and our extensive experience in procurement to make the world more sustainable. Our mission is to enhance sustainability in corporate supply chains, making them more environmentally friendly and socially responsible. Currently, our network includes approximately 1 million companies across over 200 countries, including notable clients.

We are committed to equal opportunity employment and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We welcome applicants from diverse backgrounds and strive to create an environment where everyone feels respected and valued.