Marketing Operations Manager

vor 3 Wochen

Berlin, Berlin, Deutschland Verve Group Vollzeit
About Verve Group

Verve Group is a leading provider of omnichannel advertising solutions, dedicated to delivering innovative and privacy-focused ways to buy and monetize advertising. Our ecosystem of demand and supply technologies combines data, media, and technology to drive results and growth for both advertisers and publishers, regardless of screen or location.

Job Summary

We are seeking a highly skilled Marketing Operations Manager to join our team. As a key member of our marketing operations team, you will be responsible for overseeing and enhancing our marketing operations, with a focus on effectively utilizing the functionalities of HubSpot and overseeing successful BDR campaigns.

Key Responsibilities
  • Own HubSpot for seamless lead generation, tracking, analytics, and data integrity, ensuring accurate data capture and rectifying inconsistencies or inaccuracies.
  • Collaborate with Sales Operations and cross-functional teams, including marketing, data, and business development representatives (BDR), to align workflows, and goals, and execute marketing initiatives.
  • Create, manage, and automate workflows, lists, segmentation, email marketing, lead nurturing, and scoring with HubSpot to increase efficiency and personalize communication.
  • Regularly monitor and analyze key performance metrics, campaign performance, lead progression, and revenue attribution.
  • Identify opportunities for improvement and optimize campaign effectiveness in collaboration with sales and marketing teams.
  • Create dashboards and generate regular reports on marketing performance, BDR, marketing-led campaign effectiveness, and lead quality, providing actionable insights and recommendations to drive marketing strategy.
  • Manage and execute API integration of systems between HubSpot and other platforms.
  • Utilize HubSpot's automation features to personalize communication and improve lead engagement, email marketing, lead nurturing, and scoring.
  • Implement and audit all tracking mechanisms to ensure data accuracy across web analytics platforms such as Google Analytics, Looker Studio, Tag Manager, and UTM.
  • Train and mentor team members on HubSpot and marketing automation best practices.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience (4+ years) as a Marketing Operations Manager or similar role.
  • 4+ years experience with HubSpot, HubSpot certifications as a plus.
  • Experience with tracking marketing and sales activities throughout the sales funnel (leads, opportunities, campaigns).
  • Demonstrated success in supporting Marketing and BDR-led campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency in marketing automation tools and practices.
  • Excellent project management and organizational skills.
  • You are fluent in English and have excellent communication skills (written and oral).
What We Offer
  • Join a multicultural team (55+ nationalities) that is bringing advertising to the next level.
  • Benefit from working with some of the most experienced professionals in our industry and constantly grow with us.
  • You will learn and evolve in an empowering environment characterized by entrepreneurial actions.
  • Responsibility, independence, and an opportunity to participate in projects that have a significant impact on Verve Group's success.
  • 3 Wellness days per year to help you maintain your well-being.
  • Enhance your professional skills with a yearly training budget and improve your language skills through German and/or English classes.
  • Work and Travel Program (monthly raffle after 2 years of employment).
  • We are happy to build a great team together and we appreciate your help through our Employee Referral Bonus.
  • Align your interests with the company's success and take part in our Employee Shares Purchase Plan.
  • You will be entitled to 27 holidays per year in addition to any of the public/bank holidays.
  • Personalized Benefits Platform; with a budget of 100 EUR/month, you can choose the benefits that fit you best from the following options: Internet allowance Mobility allowance such as BVG/HVV tickets and car/bicycle rental Kindergarten, daycare center subsidy Sport membership and personal development Shopping vouchers.
  • Enjoy food and beverage benefits with colleagues and have fun during team events.
  • Take advantage of our Employee offers and discounts.
  • Corporate Pension Scheme.

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