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Product Marketing Manager

vor 2 Monaten


Stuttgart, Baden-Württemberg, Deutschland Flip GmbH Vollzeit
About Flip GmbH

Flip GmbH is a leading employee app company that aims to revolutionize the way frontline employees work. Our mission is to empower every employee with access to their company's internal information, making it easier for them to do their job.

Job Description

We are seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for creating and executing marketing strategies that help HR, Internal Communications, and IT leaders see the true value of our product.

Key Responsibilities
  • Product Campaigns & Launches
    • Develop and execute short and long-term go-to-market plans that align with our product roadmap and strategy
    • Plan and lead product-related campaigns, developing goals, messaging, segmentation, channel plans, and campaign schedules
    • Collaborate with marketing, CS, and sales teams to bring plans to life
    • Continuously test and refine new approaches to better reach and engage key audiences
    • Report on the impact of your campaigns, programs, and tests
  • Asset Creation
    • Manage, create, and distribute product-related collateral such as pitch decks, case studies, one-pagers, product proof points, webinars, blog posts, white papers, and more
    • Maintain and update existing product assets
  • Messaging & Positioning
    • Craft messaging and positioning that cuts through and communicates our value proposition to target audiences
    • Define and articulate unique selling propositions and differentiators for our product
    • Collaborate with product and marketing teams to understand, shape, and communicate our product strategy
  • Proof Points
    • Work with marketing, product, and CS teammates to deliver best-in-class written case studies
    • Conduct research into industries, customer insights, and product features to develop messaging and positioning for new and existing products
Requirements
  • 4+ years of Product Marketing experience, ideally in the tech and/or B2B space
  • Proven track record of developing and executing successful product marketing strategies
  • Strong understanding of product marketing principles, including positioning, messaging, go-to-market, and pricing
  • Excellent written and verbal communication skills in English (and German is a plus)
  • Ability to work independently with minimal supervision and collaborate with cross-functional teams
  • Strong analytical and problem-solving skills, with a focus on data-driven decision making
  • Experience with marketing automation tools and data analysis software
What We Offer
  • Home Office Friendly: Work from anywhere, anytime
  • Moderne City-Büros in Stuttgart und Berlin or 100% Remote: Choose your work environment
  • Work-Life-Balance: We prioritize your well-being and offer flexible work arrangements
  • Erfolge feiern: Celebrate your successes with a motivated and engaged team
  • Mittendrin statt nur dabei: Be an active contributor to Flip's growth and success
  • Happy to be a Flipster: Enjoy regular team events and culture days
  • Arbeiten im Ausland: Explore opportunities to work in Europe