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Retail Brand Strategist for Europe

vor 3 Monaten


Köln, Nordrhein-Westfalen, Deutschland BIRKENSTOCK Vollzeit

We invite you to be a part of our innovative team as a

Retail Brand Strategist for Europe (m/f/d)

YOUR KEY RESPONSIBILITIES:

**Objective**: Energize our seasonal marketing initiatives across retail locations, ensuring that Birkenstock's brand identity and visual presentation consistently embody our premium market position. **Seasonal Campaign Execution**: Implement top-tier seasonal marketing campaigns and storytelling efforts throughout the year in our retail outlets. **Visual Presentation Standards**: Uphold cutting-edge visual presentation standards and ensure that store personnel receive comprehensive training. **Collaboration with Stakeholders**: Engage closely with both internal teams and external partners to fulfill the aforementioned objectives. **Financial Oversight**: Guarantee budget efficiency and clarity for all associated activities. **DTC Liaison**: Serve as the main point of contact for our Direct-to-Consumer team, promoting alignment and transparency across Brand, Online Marketing, and Membership initiatives. **Project Assistance**: Support special membership initiatives and retail growth projects.

YOUR QUALIFICATIONS AND SKILLS:

At least 3 years of experience in Retail Branding / Marketing with a strong design acumen Outstanding communication and stakeholder engagement abilities Highly organized, structured, and empathetic Team-oriented with excellent interpersonal skills Proficient in MS Office Suite (Keynote, PPT, Excel) Fluent in both German and English (additional languages are advantageous)

WHAT WE PROVIDE:

BIRKENSTOCK offers a wealth of benefits as a thriving, rapidly expanding global organization: a dynamic work atmosphere, significant creative freedom, a genuine and transparent corporate culture, and exceptional opportunities for professional growth.