Advertising Campaign Manager
vor 1 Woche
Shape Impactful Campaigns at DAZN
As an Advertising Operations Campaign Manager, you'll play a vital role in managing advertising campaigns across all DAZN DACH properties. You'll be responsible for ensuring optimal placement and timing of ads to maximize reach and effectiveness.
Your Responsibilities:- Collaborate closely with clients or internal teams to understand advertising objectives and target audience demographics.
- Develop and execute ad rotation schedules for broadcast media, considering program content, ad placement regulations, and campaign goals.
- Monitor advertising inventory availability and manage ad space reservations to meet campaign objectives.
- Cultivate strong relationships with external partners, including media agencies and broadcasters.
- Coordinate with creative teams to ensure timely delivery of advertising materials in accordance with campaign schedules.
- Track campaign performance meticulously, making data-driven adjustments to optimize ad rotation and maximize return on investment (ROI).
- Maintain accurate records of advertising expenditure and reconcile invoices with contracted ad placements.
- Stay abreast of advertising regulations and guidelines applicable to broadcast media in Germany.
- Ensure that all advertising content complies with legal and regulatory requirements, including restrictions on content and timing.
- Generate comprehensive reports on campaign performance, providing insights into key metrics and trends.
- Analyze campaign data to identify opportunities for optimization and provide actionable recommendations for future campaigns.
- Proven experience in advertising campaign management, ideally within a broadcast media environment.
- A strong understanding of media planning principles, including audience targeting, reach, frequency, and media buying.
- Familiarity with Ad Servers (Google Ad Manager preferred), SSPs, DSPs, and programmatic advertising concepts.
- Excellent negotiation and communication skills, enabling you to build and maintain strong relationships with stakeholders.
- A data-driven mindset with the ability to analyze campaign performance and make informed decisions.
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