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Product Marketing Specialist

vor 3 Monaten


Munich, Bayern, Deutschland Integrity Next GmbH Vollzeit
Overview

As a Product Marketing Manager, you will combine creativity, analytical prowess, and strategic insight to spearhead product marketing initiatives while ensuring stakeholder alignment. You will report directly to the Head of Product Marketing. If you possess several years of experience in B2B technology marketing, particularly with a keen interest in sustainability, supply chain, or climate technology, you may be the ideal candidate.

Key Responsibilities
  • Design and execute product marketing strategies that effectively convey the value of IntegrityNext's solutions to targeted audiences.
  • Collaborate closely with product management, sales, and customer success teams to synchronize marketing efforts with business goals and product evolution.
  • Create engaging product content, including presentations, videos, data sheets, and web materials, to support marketing campaigns and product launches.
  • Conduct thorough competitive analysis and market research to identify key competitors, understand their strategies, and effectively differentiate IntegrityNext's offerings.
  • Engage with both internal and external stakeholders to gather insights, foster alignment, and ensure the successful execution of marketing initiatives.
  • Plan and oversee marketing campaigns across diverse channels in collaboration with the marketing team, including digital, social media, and regional marketing, to generate leads and enhance conversions.
  • Monitor and evaluate the performance of marketing initiatives, leveraging data to refine strategies and meet key performance indicators.
  • Develop and promote customer success stories to highlight the impact and value of IntegrityNext's solutions.
Qualifications
  • 2-3 years of experience in marketing, with a preference for product marketing within the B2B technology sector.
  • Bachelor's degree in Business, Marketing, International Studies, Sustainability, Economics, or a related discipline.
  • Exceptional writing and communication skills in English; proficiency in another language is advantageous.
  • Ability to work collaboratively across functions and drive alignment among various stakeholders.
  • Creative and analytical mindset with robust strategic thinking capabilities.
  • Strong understanding of sustainable supply chain management and sustainability principles is a plus.
  • Familiarity with design and/or video software is beneficial.
  • A genuine passion for sustainability and a desire to make a positive impact through technology.
About IntegrityNext

IntegrityNext is an interdisciplinary team of sustainability experts, procurement professionals, and software developers. We leverage cutting-edge technology and our extensive experience in procurement to foster a more sustainable world. IntegrityNext promotes sustainability where it has the greatest leverage: within corporate supply chains. Our mission is to make corporate supply chains more environmentally friendly and socially equitable. Currently, around 1 million companies in over 200 countries are part of the IntegrityNext network, including clients such as Siemens Gamesa, Generali, Henkel, OSRAM, RWE, ThyssenKrupp, HILTI, and Grohe.

We are an equal opportunity employer and reject discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age under any circumstances. We welcome applications from all backgrounds and strive to create an environment where everyone feels respected and heard. Join us in our mission to create a fairer and more inclusive world.