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Automotive Market Development Strategist

vor 2 Monaten


Nürnberg, Bayern, Deutschland Dolby Laboratories Vollzeit
Market Development Lead, Automotive

At Dolby Laboratories, we're revolutionizing the way people experience entertainment. As a key member of our team, you'll play a crucial role in shaping the future of in-car infotainment. We're seeking an exceptional Market Development Lead to join our automotive business unit, working closely with product managers to drive growth and innovation.

Responsibilities:
  • Develop a comprehensive understanding of the in-car infotainment market, including customers, partners, and end-users.
  • Collaborate with product managers to identify market opportunities and develop value propositions that meet customer needs.
  • Stay up-to-date on industry trends and insights, synthesizing primary market research and reports to inform business decisions.
  • Develop and refine positioning for Dolby's automotive offerings, ensuring a clear and compelling message for customers and partners.
  • Design and execute Go-to-Market (GTM) strategies for Dolby's automotive business, working closely with global and regional marketing teams.
  • Monitor and adjust GTM strategy elements as needed, ensuring alignment with business objectives.
  • Identify and drive the creation of tools needed to enable Sales teams, ensuring seamless execution of GTM strategies.
Requirements:
  • 4+ years of relevant experience in market development, product marketing, or a related field.
  • Deep knowledge of the automotive infotainment industry, including customers, partners, and end-users.
  • Proven track record of delivering full lifecycle projects, with a focus on customer needs and market opportunities.
  • Customer-facing market development experience, with a strong understanding of automotive consumers and purchasing journeys.
  • Ability to handle complexity and simplify it for others, with a mindset of ownership and a track record of accomplishment.
Key Personal Attributes:
  • Mindset of ownership, with a track record of accomplishing measurable and identifiable results.
  • Thought leadership and clarity in thinking, with the ability to articulate, set, and communicate a vision for their domain of responsibility.
  • Empathy for others, including team members, colleagues, customers, partners, consumers, and end-users.
  • Ability to adjust personal style to diverse cultures and backgrounds, with flexibility in working times to deal with teams in multiple time zones.
  • High standards for themselves and others, with a focus on delivering exceptional results.