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Global Marketing Programs Senior Manager

vor 3 Monaten


Munich, Bayern, Deutschland Johnson Controls Vollzeit
Position Overview

The Senior Manager, Global Marketing Programs plays a pivotal role in shaping marketing strategies across various regions. This position involves:

  • Collaboration with Business Leaders: Engaging with regional and national leaders to foster cross-functional alignment and secure investments in channel growth initiatives, particularly in eCommerce and Large Format Retail.
  • Support for Regional Marketing Teams: Assisting regional marketing teams in enhancing their marketing execution in line with established channel expansion goals, while leveraging resources and insights from both the global and other regional marketing teams.
  • Program Development and Execution: Leading the creation and implementation of global initiatives aimed at boosting engagement and loyalty among HVAC technicians and installers in key markets. This requires cross-functional and cross-regional collaboration to deliver value not only in marketing but also in service, training, and other operational areas.
  • Partnership Management: Maintaining strong relationships with joint venture partners to uphold the integrity of the Johnson Controls brand, while overseeing governance processes that support this objective.
  • Marketing Function Administration: Collaborating closely with the Chief Marketing Officer (CMO) to manage the broader marketing function through structured meetings and reviews, while supporting budget management and reporting, aided by a dedicated team.
  • Metrics Reporting: Assisting the CMO in establishing consistent and regular reporting of marketing metrics, tailored to various marketing models and go-to-market strategies across different regions.