CRM Strategy Lead

vor 1 Woche


Berlin, Berlin, Deutschland Flink Vollzeit
About the Role

Flink, a leading quick commerce player in Europe, is seeking a highly skilled Senior CRM Manager to join our team. As a key member of our customer experience team, you will play a crucial role in developing and executing our CRM and communications strategy to drive customer retention, satisfaction, and lifetime value.

Key Responsibilities
  • CRM Strategy Development: Develop and execute a comprehensive CRM strategy to enhance customer experience and achieve business targets.
  • Lifecycle Management: Manage two critical lifecycle stages: early retention and subscription model, to increase adoption and retention rates.
  • Budget Management: Manage a 5-digit monthly budget to achieve monthly targets.
  • Collaboration: Work closely with other lifecycle stages, marketing tech, customer insights, and commercial teams to create a cohesive lifecycle strategy.
Requirements
  • Experience: Minimum of 5-7 years of experience in CRM management, preferably within the e-commerce, retail, subscriptions, or grocery delivery industry.
  • Skills: Proven track record of developing and executing successful CRM strategies and lifecycle management, strong analytical skills, and proficiency in data analysis tools.
  • Education: Bachelor's degree in Marketing, Business Administration, or related field.
What We Offer
  • Professional Development: €1000 annual L&D budget and individual coaching options.
  • Benefits: 26 days of vacation, +1 day every year up to a maximum of 30 days, mobility budget, and attractive company pension options.
  • Work Environment: Modern and dog-friendly office in the heart of Berlin, with plenty of delicious lunch spots available within short walking distance.

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