Marketing and Prevention Lead
vor 2 Wochen
AOK Rheinland/Hamburg seeks a driven Marketing and Prevention Lead to spearhead our customer-focused initiatives.
In this role, you will lead a team of dedicated professionals, ensuring the successful implementation of marketing strategies that align with our vision. Your expertise in metrics management and controlling processes will be instrumental in driving market growth, enhancing service quality, and achieving ambitious goals.
Your Responsibilities:
- Lead and develop your team, fostering a collaborative and high-performing environment.
- Develop and execute comprehensive marketing strategies that resonate with our target audience.
- Collaborate closely with internal teams to ensure seamless integration of marketing efforts across all channels.
- Analyze market trends and customer insights to identify opportunities for growth and innovation.
- Manage budgets effectively and track key performance indicators (KPIs) to measure campaign success.
- Cultivate strong relationships with external partners, including media outlets and industry influencers.
Your Qualifications:
- Proven experience in marketing management, preferably within the healthcare sector.
- A deep understanding of customer segmentation, targeting, and positioning strategies.
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical and problem-solving abilities.
- Proficiency in data analysis tools and marketing automation platforms.
Join AOK Rheinland/Hamburg and make a meaningful impact on the health and well-being of our community.
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