Marketing Portfolio Manager
vor 2 Wochen
Key Responsibilities:
As a Marketing Portfolio Manager at Freudenberg, you will be responsible for managing the respective product portfolio, including commercialization, market growth, and profitability tracking. You will develop go-to-market plans and provide constant feedback to Regional and Global Teams.
Qualifications:
To be successful in this role, you will need a degree in Business Administration or Marketing, with a minimum of 3 years of job experience as a Marketing generalist – Consumer Packaged Goods preferred. You will also need experience and a proven record in digital marketing, media management & SEO, as well as deep understanding of KPIs and P&L, and good skills in Microsoft Office suite.
Requirements:
- Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans
- Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams
- Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
- Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives
- Deep understanding of KPIs and P&L, and good skills in Microsoft Office suite
- Brand Management, Category Management, and Project Management
- Strong business communication (written and oral) & presentation skills, Fluent German and English Skills
- Strong in interpersonal relationship management, working in cross-functional teams and matrix environments, team player, able to work in mixed teams across different functions
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