Team Lead SEO and GEO

Your tasks Are you passionate about international SEO, AI-driven search, and scaling visibility across multiple markets? Do you thrive on combining strategy, technology, and innovation to shape the digital growth of a brand? Then you might be the perfect fit As Team Lead SEO and GEO (m/f/d) at KoRo, you will define and lead our international search strategy across 13 countries, ensuring our brand stands out both in traditional search engines and within the emerging world of Generative AI. Together with your team, you will drive growth, visibility, and technical excellence across all digital platforms. Your key responsibilities will include: International SEO Strategy: Develop and lead the global SEO roadmap across all country domains and subdomains, ensuring optimal localization, correct hreflang and canonical setups, and strong market-specific performance. Localization & Market Focus: Collaborate closely with content, translation, and marketing teams to adapt strategies to each market and create regionally relevant, search-intent-driven content. Technical SEO Excellence: Conduct technical audits, optimize crawl budgets, monitor Core Web Vitals, and ensure site performance meets the highest international standards. Generative Engine Optimization (GEO): Pioneer innovative approaches to make KoRo’s content visible and cited in AI-generated results (e.g. Gemini, ChatGPT, Perplexity), adapting to the evolving landscape of zero-click search. Data & Performance Excellence: Own and evolve KoRo’s SEO dashboards, KPIs, and reporting frameworks. Use data to identify opportunities, measure impact, and guide strategy across all markets — leveraging tools such as GA4, GSC, Screaming Frog, and Looker Studio. Cross-Platform Coordination: Align web SEO strategies with App Store Optimization (ASO) for app markets, ensuring visibility across all user touchpoints. Leadership & Development: Lead, mentor, and inspire a talented SEO team, fostering collaboration and knowledge sharing across all international markets. Your profile You have extensive experience in international and technical SEO, ideally in a fast-paced, multi-market environment. You bring proven leadership experience, with the ability to guide, coach, and motivate a cross-functional team. You’re skilled in technical SEO fundamentals, including site architecture, Core Web Vitals, structured data, and index management. You have a strong strategic mindset, with a knack for turning data insights into actionable SEO and GEO initiatives. You are highly data-oriented, confident using SEO and analytics tools (GA4, GSC, Ahrefs, Looker Studio, Screaming Frog, etc.), and able to translate metrics into actionable insights. You’re up to date with Generative AI trends and curious about how search behavior evolves in the age of AI. You are fluent in English (German is a plus). You live in Berlin or nearby or you’re excited to relocate for this role. You’re collaborative, organized, and comfortable working in a hybrid or remote setup. What you can expect from us Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up Extensive onboardings which will prepare you for your various and challenging tasks. Flexible working hours and home office options to ensure a good work-life balance. A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket. Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX. Optimal performance thanks to a modern MacBook. Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea. 20 % discoun t in our KoRo online store. Regular team events and joint activities as well as legendary company parties. Sounds good? Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you