Senior Specialist, Dach Field Marketing
vor 4 Monaten
Are you looking to be in a workplace where colleagues inspire one another? Are you interested in competitive and impactful benefits? Do you prefer flexible work arrangements?
You will be responsible for field marketing activities in the DACH region, based in Germany. As a proactive team member and collaborator, you will develop and implement marketing programs to strengthen our position in the DACH market, with a strong focus on demand generation and partner marketing. You will be challenged with adapting marketing strategies to ensure local relevance, using your knowledge of our customers, personas, and segments to set priorities and inform decision-making. You will partner with UK- and US-based marketing teams, using their capabilities to maximize resources and ensure our brand is consistently represented within DACH. You are an exceptional collaborator, project manager, and communicator, able to work cross-functionally to bridge offices and deliver results that positively impact sales and our remote teams.
**Role Responsibilities**:
- Works with the sales team and EMEA Marketing Director to develop and execute regional go-to-market plans and strategies to drive topline growth and utilization, generate demand, and support commercial goals.
- Develops and delivers integrated marketing campaigns that are comprised of lead generation, lead acceleration, awareness, and retention elements, strategically planned around the stages of the customer journey, bringing campaign elements and channels together for a cohesive go-to-market plan.
- Leverages and amplifies global marketing initiatives to ensure the right message is delivered to the target audience at the regional level.
- Acts as in-market point-of-contact for all regional events, including Relativity Fest London
- Regionalizes content for DACH personas, including prioritizing and managing content translations for this market.
- Measures and reacts to success metrics, performs actionable analysis, and makes data-driven decisions to improve outcomes and ROI.
- Manages joint marketing relationships with Relativity Partners, within DACH and across EMEA partners. Identifies opportunities to collaborate with them and is a key contact for them to engage in marketing.
- Partners with in-market sales team; communicating marketing program information, updates, expectations, and access to promotional materials.
- Leads ad-hoc cross-functional office projects and initiatives as assigned.
**Qualifications**:
- 3-5 years of professional experience in marketing or a related discipline
- Experience events, field marketing, demand generation, and partner marketing
- Ability to engage and leverage internal resources cross-functionally
- Strong attention to detail, verbal and written communications for technical and non-technical audiences
- Experience as a collaborative business partner with the ability to build, develop, and lead
- Attentive to detail, with excellent written and oral communication, and the ability to communicate with a diverse audience
- Demonstrable project management skills, priority-setting capability, and ability to manage multiple projects in a fast-paced environment
- Demonstrable ability to interface with all levels of management and work collaboratively with multiple stakeholders in a fast-paced environment
- Experience in B2B professional services or software environment
- Experience in e-Discovery and legal field preferred.
Relativity is a diverse workplace with different skills and life experiences—and we love and celebrate those differences. We believe that employees are happiest when they're empowered to be their full, authentic selves, regardless how you identify.
**Benefit Highlights**:
Comprehensive health, dental, and vision plans
Parental leave for primary and secondary caregivers
Flexible work arrangements
Two, week-long company breaks per year
Unlimited time off
Long-term incentive program
Training investment program
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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