Technical Tracking Expert

vor 6 Monaten


Berlin, Deutschland Schwarz Dienstleistungen Vollzeit

Lidl Digital ist der digitale Onlinekern von Lidl. Sie sind Systemgeber für die Lidl-Onlineshops in bisher sieben Ländern und bieten weitere Services über ganz Europa hinweg an. Ziel ist es, das Angebot stetig weiterzuentwickeln, um das stationäre Geschäft optimal mit dem Onlinehandel zu verknüpfen. Ein wichtiger Baustein des innovativen Omni-Kanalansatzes ist dabei das Kundenvorteilsprogramm Lidl Plus. Spannende Angebote wie beispielsweise Reisen, Fotos, Handytarife und Ökostrom vervollständigen die umfangreiche Produkt
- und Servicepalette.**Deine Aufgaben**:

- Als Tracking-Experte (m/w/d) arbeitest du im Tracking-Team, das für die Integration aller Lidl-Apps und -Webseiten verantwortlich ist.
- Du hilfst bei der Integration von Tracking-Technologien und unterstützt Stakeholder bei der Planung und Nutzung von Tracking-Daten
- Ausgehend von den geschäftlichen Anforderungen leitest du technische Integrationsrichtlinien ab und planst die Umsetzung gemeinsam mit den Entwicklern in deinem Team
- Du validierst, ob neue Anforderungen aus geschäftlicher Sicht sinnvoll sind, und hilfst bei der Abschätzung der technischen Integration
- Als Kommunikator zwischen anderen Product Ownern oder Stakeholdern aus anderen Abteilungen kannst du erklären, welche Tracking-Integrationen notwendig sind, um den Erfolg von Features und Vertriebskampagnen zu messen und zu verbessern
- Das Erkennen von Verbesserungen und deren Umsetzung in umsetzbare Maßnahmen ist dir vertraut

**Dein Profil**:

- Hochschulabschluss in einem verwandten Fachgebiet, z. B. Informatik, Marketing, Datenmanagement, Wirtschaftswissenschaften oder Ähnliches
- +4 Jahre Berufserfahrung, bevorzugt in einer vergleichbaren Position
- Sehr gute Kenntnisse in Tracking-Technologien, z.B. in Google Analytics, Google Tag Manager, dataLayer-Konzepten, JavaScript oder in ähnlichen Tools und Sprachen
- Sie wissen, wie Tracking-Daten in Cloud-Umgebungen (GCP, Azure) gespeichert werden, wie sie über SQL / BigQuery analysiert werden können und wie diese Daten für Onsite-Optimierung, Personalisierung und Performance-Marketing genutzt werden können
- Ein gutes Verständnis von Marketingplattformen, User Journey und Attributionslogik ist ein Plus
- Selbstständiges Arbeiten und Teamfähigkeit
- Kenntnisse in einer agilen Produktorganisation, z.B. in Scrum, Kanban oder ähnlichem sind ein Plus
- Gute Kommunikationsfähigkeiten in Englisch. Deutsch ist ein Plus, aber keine Voraussetzung für die Position

**Unser Angebot**:

- Einarbeitung: Wir arbeiten dich intensiv in deine Themen ein
- Team: Arbeite in einem motivierten, aufgeschlossenen und hilfsbereiten Team
- Wir: Bei uns erlebst du ein wertschätzendes und kollegiales Miteinander mit einer Kultur der offenen Türen
- Weiterbildung: Dich erwarten individuelle Angebote zur persönlichen und fachlichen Weiterentwicklung
- Vergütung: Bei uns erwartet dich eine attraktive Entlohnung
- Sicherheit: Du profitierst von einem sicheren Arbeitsplatz in einem dynamischen Handelsunternehmen

**Wir freuen uns auf deine Bewerbung**

Lidl Digital Trading GmbH & Co. KG - Chantal Schäfer - Referenz-Nr. 40814
Stiftsbergstraße 1 - 74172 Neckarsulm


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