Creative Lead Germany
vor 2 Wochen
**Eucalyptus **(or 'Euc' for short) is a healthcare technology organisation on a mission to deliver high touch, high quality care to millions of patients.
Eucalyptus is a house of consumer healthcare brands built off of a core shared technology and services layer. We have 4 healthcare brands that form the connective tissue between telehealth consults with doctors, pharmacy delivery and ongoing patient care. Our goal is to provide a differentiated and comprehensive care experience for a wide variety of patients and conditions
**About The Work**
We're looking for a creative mastermind who understands how to uncover and tell narratives that move people from never having heard about our brands, to taking action and becoming life-long patients. We're seeking a bilingual German and English speaker to lead and empower our creative teams to move quickly, constantly try new ideas and scale what's working into fully integrated campaigns.
We are a young company with experimentation in our DNA. We frequently iterate to conviction with a strong hypotheses-led culture. The whole company sets quarterly objectives - we work together and shift gears in response to new insights, or changing market conditions in order to deliver on our company-wide vision. It's critical for us that you share these philosophies, are adaptable to change and comfortable with solving for ambiguity.
We don't just talk about customer-centricity, "patient first" is a core company value and we work closely across our marketing, product, medical support and clinical teams to deliver high-quality health care to our patients.
In 2023, we have ambitious plans to expand our operations across Europe to become a leading healthcare brand. We'll deliver high touch and highly personalised experiences, impacting healthcare outcomes for real people across Europe. We'll launch and position our brand, tell our story and impact hundreds of thousands of people for the better.
Join us to be a critical part of our growth journey here in Germany
**Forget the agency world**:
- We don't pitch for new business. When we want more clients, we launch more brands. This means that your energy always goes into making an impact from Day 1
- You'll get an insane amount of work made. 3 months at Eucalyptus equals a year's worth of agency work. We have the resourcing and budgets to let good ideas thrive, and work isn't watered down by things like clients or 60 page brand strategy docs
- Make work that benefits society - we are not selling BMW cars or Adidas shoes. All of our brands have an immensely positive impact on our patients' health & confidence
- Have your work judged by its effectiveness, not some washed-out ECD at Cannes
- Working at Eucalyptus you'll be heavily involved in not just the production of work, but also in helping to measure its success once it's live
- You'll have ownership of a larger part of the creative process at Eucalyptus. Your execution won't be limited to work that comes directly from briefs. If you've got ideas that you think would work in certain mediums, we'll make them come to life
**As a Creative Lead at Eucalyptus, you will (responsibilities)**:
- Be based in Germany - reporting directly to our Growth Lead (International), who is based in London, UK
- Create campaign briefs with a strong understanding of the EUC brands and the business objectives
- Craft & direct the messaging and positioning for Euc brands and new products, features and services
- Manage end-to-end briefing and scoping of creative projects - this includes project budgets, milestones, resources, schedules and deliverables
- Manage multiple concurrent projects, including planning, estimating and resource allocation in the growth & acquisition teams
- Set up production processes that improve the quality and speed of the creative team's output
- Support the team by removing barriers to their work and helping them work more effectively by identifying improvements to the workflows
- Be a driving force for bringing creative ideas to life across the business.
**About You (skills)**
- 5+ years in a creative or related field either in-house or at a creative agency
- Communicate fluently in German and English (bonus - if you're proficient in other European languages)
- Previous experience in managing a creative or production team
- Deep knowledge of photography and video production processes
- Solid supplier-management, business acumen and negotiation skills
- Excellent written and verbal communication skills
- Extensive experience working with / for a B2C consumer brand
- Possesses an entrepreneurial and 'patient-first' mindset, highly driven to reach the best clinical outcomes for our patients
**So, why join Eucalyptus?**
- We are on a growth journey, in the UK alone - we have gone from 0 to 2,000+ patients in just 6 months
- Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world, and our 4 brands speak to different peo
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